Post Event Report Form Hotel Occupancy Tax Funding

By law of the State of Texas, the City of Pampa collects Hotel Occupancy Tax (HOT) from hotels, bed & breakfasts, inns, and other lodging properties. The revenue from the HOT may be used only to directly promote tourism and the convention and hotel industry. The Use of HOT funds is limited to:

a) Convention Centers and Visitor Information Centers: the acquisition of sites for and the construction, improvement, enlarging, equipping, repairing, operation, and maintenance of convention center facilities or visitors centers, or both.

b) Registration of Convention Delegates: the furnishing of facilities, personnel, and materials for the registration of convention delegates or registrants.

c) Advertising, Solicitations and Promotions that Directly Promote Tourism and the Hotel and Convention Industry: advertising and conducting solicitations and promotional programs to attract tourists and convention delegates or registrants to the municipality or its vicinity.

d) Promoting of the Arts that Directly Promote Tourism and the Hotel and Convention Industry: the encouragement, promotion, improvement, and application of the arts that can be shown to have some direct impact on tourism and the hotel/convention industry. The impact may be that the art facility or event can show hotel nights that are booked due to their events or that guests at hotels attend the art event. Eligible forms of art include instrumental and vocal music, dance, drama, folk art, creative writing, architecture, design and allied fields, painting, sculpture, photography, graphic and craft arts, motion picture, radio, television, tape and sound recording, and other arts related to presentation, performance, execution, and exhibition of these major art forms.

e) Historical Restoration and Preservation Activities that Directly Promote Tourism and the Hotel and Convention Industry: historical restoration and preservation projects or activities or advertising and conducting solicitation and promotional programs to encourage tourists and convention delegates to visit preserved historic sites or museums.

f) Sporting Event Expenses that Substantially Increase Economic Activity at Hotels: expenses, including promotional expenses, directly related to a sporting event in which the majority of participants are tourists. The event must substantially increase economic activity at hotels within the city or its vicinity.

g) Funding transportation systems for transporting tourists from hotels to and near the city to any of the following destinations:

the commercial center of the city;
a convention center in the city;
other hotels in or near the city; or
tourist attractions in or near the city.

The law specifically prohibits the use of local hotel tax to cover the costs for general city transit costs to transport the general public.

h) Signage directing tourists to sights and attractions that are visited frequently by hotel guests in the municipality.

The Pampa Chamber of Commerce Tourist Committee accepts applications from groups and businesses meeting the above criteria and wishing to receive HOT funds. All entities that are approved for such funds must submit a Post Event Report Form within 60 days of each funded event. The report will be reviewed by the Pampa Chamber of Commerce Tourism Committee to determine how well the entity met its goals and be used in consideration of future hotel occupancy tax funding requests. Priority will be given to those events that demonstrate an ability to generate overnight visitors to Pampa.

Date

Name of Organization

Organization Address

Street Address

Street Address Line 2

CityState / Province

Postal / Zip Code

Contact Name

First NameLast Name

Contact Phone Number

Please enter a valid phone number.

Name of Event or Project

Date of Event of Project

Date

Primary Location of Event or Project

Amount Requested

Amount Received

How were the funds used?

How many years have you held this Event or Project?

Actual percentage of funded event costs covered by hotel occupancy tax:

Actual percentage of facility costs covered by hotel occupancy tax (if applicable):

Actual percentage of staff costs covered by hotel occupancy tax (is applicable):

If staff costs were covered, estimate of actual hours staff spent on funded event:

Did the event charge admission? Was there a net profit from the event? If there was a net profit, what was the amount and how is it being used?

How many people did you predict would attend this event? (number submitted in application for hotel occupancy tax funds):

What would you estimate as the actual attendance at the event?

How many room nights were generated at Pampa hotels by attendees of this event or project? blank

If this Event has been funded by hotel occupancy tax in the last three tears, how many room nights were generated at Pampa hotels?

If this event has been funded by hotel occupancy tax in the last three years, how many room nights were generated at Pampa hotels by attendees of the event or project?

Last Year?   Type a label
Two Years Ago?   Type a label
Three Years Ago?   Type a label

What method did you use to determine the number of people who booked room at Pampa hotels (e.g. room block usage information, survey of hoteliers, etc)?

Was a room block established for this Event at an area hotel(s), and if so, did the room block fill? blanks If the room block did not fill, how many rooms were picked up? blank

Please check all efforts your organization actually used to promote the Event and how much was actually spent in each category:

Newspaper: blank
Radio:   Type a label
TV:   Type a label
Other Paid Advertising:   Type a label

Number of Press Releases to Media:   Type a label
The number of Direct mailings to out-of-town recipients:   Type a label
Other Promotions:   Type a label

Did you include a link to the CVB or other source on your promotional handouts and in your website for booking hotel nights during this event?

Did you negotiate a special rate or hotel/event package to attract overnight stays?

What new marketing initiatives did you utilize to promote hotel and convention activity for this Event?

Please attach samples of documents showing how Pampa was recognized in your advertising/promotional campaign.

Please attach at least one sample of all forms of advertising/promoting used in your campaign. If the sample itself does not indicate the medium (radio, TV, print, mail) used or where the advertising too place (e.g. city's newspaper, or a radio spot that does not indicate the city where the spot was played). Please include other information that would show location of the advertising and medium utilized.

If the Event funded by hotel occupancy tax was a sporting-related function/ facility, how many individuals actually participated in this event?

If the event was a sporting-related function/facility, how many of the participants were from another city or county?

If the event was a sporting-related function/facility, quantify how the activity substantially increased economic activity at hotels within the city or its vicinity?

What Pampa businesses did you utilize for food, supplies, materials, printing, etc?

Please submit no later than 45 days after your event.

Post Event Report Form Hotel Occupancy Tax Funding

Organization Information

Event Information

Event Funding Information

Event Attendance Information

Event Promotion Information

Sporting Related Events

Additional Event Information