Reputation Pros is a premier online reputation management company dedicated to helping individuals and organizations protect, improve, and control their digital presence. We specialize in suppressing negative search results, promoting positive content, and building lasting online credibility through strategic SEO, digital PR, and proprietary reputation management techniques.
Who We Are
Founded by SEO and digital branding expert Scott Keever, Reputation Pros is made up of a discreet team of search engine strategists, content creators, and public relations specialists. With decades of combined experience in high-stakes reputation management, we bring elite-level solutions to clients who value privacy, performance, and results.
What We Do
Our services are designed to give clients full control over what appears when someone searches for their name or brand online. We suppress harmful content, such as mugshots, complaints, and misleading articles, while amplifying trusted, positive media through targeted, high-authority content placements and consistent digital monitoring. We ensure the narrative aligns with your goals, whether you’re in crisis or proactively managing your image.
Where We Do It
Headquartered in Miami, FL, with offices in Naples, West Palm, and Cincinnati, Reputation Pros serves clients across the U.S. and internationally. Our remote-first model and deep digital expertise allow us to work seamlessly with clients in North America, the Middle East, and beyond. No matter where you’re located, our strategies are built to move the needle on Google globally.
Who We Work With
We work with high-net-worth individuals, C-level executives, professional athletes, law firms, PR agencies, digital marketing companies, and family offices. Many of our clients are referred to us after their efforts to remove harmful content have failed through legal means. We also offer white-label services for agencies that require a trusted partner to handle reputation repair behind the scenes.
Whether you're facing a reputational crisis or looking to secure your online legacy, Reputation Pros is the partner trusted to deliver clarity, control, and peace of mind.
Services We Offer
Online Reputation Management (ORM)
Negative Content Suppression
Search Engine Optimization (SEO)
Personal Reputation Repair
Business Reputation Repair
White-Label ORM Solutions for Agencies
Digital PR & Brand Promotion
Crisis Management & Reputational Recovery
Is Reputation Pros a Good Fit for You?
If you're wondering whether Reputation Pros is the right partner for your needs, we invite you to explore our in-depth guides and resources to help you make an informed decision. Whether you're a public figure trying to remove a mugshot, a business owner dealing with bad press, or an agency looking to outsource reputation services, we’ve likely handled a case just like yours.
Learn more about our core services on the Online Reputation Management page, or dive into specifics like Negative Content Suppression, Business Reputation Repair, and Personal Reputation Repair.
For those exploring long-term reputation strategies, our guides on 'How to Push Down Negative Google Results' and 'What Is Reputation Management?' can provide clarity. Agencies and consultants can also visit our White Label Reputation Management page to learn about our private-label solutions.
If you’re in the research phase, we’ve compared the Top Reputation Management Companies and published transparent insights on Reputation Management Pricing and Benefits to help guide your next steps.
Still unsure? Browse our Client Success Stories, read up on our FAQ and our process, or Contact Us directly and see why we rank as the #1 Best Online Reputation Management Company.
At Reputation Pros, we’re not just here to fix problems—we’re here to help you take control of your story.
Popular Cities We Serve
International Reputation Management
Reputation Management in Houston, TX
Reputation Management in Dubai
Reputation Management in Abu Dhabi
Reputation Management in North Shore
Reputation Management in Los Angeles
Reputation Management in Baltimore
Reputation Management in Palm Beach
Reputation Management in Memphis
Reputation Management in Chicago
Reputation Management in London
Reputation Management in Miami
Reputation Management in Denver
Reputation Management in Cincinnati
Reputation Management in Wilmington, NC
Reputation Management in New York
Reputation Management in Naples, FL
Reputation Management in Orlando, FL
Reputation Management in the United Kingdom
Reputation Management in Toronto, CA
Reputation Management in Dallas, TX
Reputation Management in Atlanta, GA
Popular Industries We Serve
Who We Serve
Reputation Management For Universities
Reputation Management For Cryptocurrency
Reputation Management For Rehab Centers
Reputation Management For Athletes
Reputation Management For Law Firms
Reputation Management For Healthcare
Reputation Management For Lawyers
Reputation Management For Tech
Reputation Management For Car Dealerships
Reputation Management For Family Offices
Popular Case Studies
Best Looking Guy in Miami, FL
Contact Reputation Pros
Contact Reputation Pros
Check out the best online reputation management companies of 2025.
What is Online Reputation Management (ORM)?
Online Reputation Management (ORM) is the practice of monitoring, influencing, and improving how a person, company, or brand is perceived online. In a digital environment where a single review or comment can spread globally in minutes, ORM is no longer optional; it’s essential.
Why is Online Reputation Management Important?
A positive online reputation can build trust, attract new customers, and strengthen stakeholder relationships. Conversely, unmanaged negative content can damage credibility and revenue.
According to multiple studies, over 90% of consumers read online reviews before making a purchasing decision. This means your digital footprint directly impacts your bottom line.
Core Components of ORM
1. Monitoring Online Mentions
The first step in ORM is listening. This involves tracking mentions of your brand across:
Social media platforms (Facebook, X, LinkedIn)
Review sites (Google Reviews, Yelp, TripAdvisor)
Blogs and news outlets
Forums and community boards
Tools like Google Alerts, Mention, and Brandwatch help companies stay informed about new conversations that impact their image.
2. Responding to Feedback
Effective ORM requires timely, professional responses to both positive and negative feedback. Engaging with reviews demonstrates that you value customer input and are proactive about resolving issues.
Tip: Always respond courteously. A well-crafted response can turn critics into advocates.
3. Generating Positive Content
Publishing high-quality, relevant content is one of the most powerful ways to manage your online reputation. Examples include:
Blog posts addressing customer questions
Case studies and testimonials
Press releases showcasing achievements
Social media updates highlighting community involvement
Entity Example: Blog, Case Study, Testimonial.
Fresh content helps push down outdated or negative search results and reinforces a positive image.
4. Search Engine Optimization (SEO)
ORM relies heavily on SEO principles to ensure positive content ranks higher than negative or irrelevant mentions. This includes:
Targeting branded keywords (e.g., "Company Name reviews")
Using variations and LSI terms (e.g., "brand reputation," "customer feedback")
Optimizing title tags, meta descriptions, and headings
Types of Online Reputation Threats
Common threats include:
Negative customer reviews
Defamatory articles or posts
Social media complaints going viral
Competitor attacks
Misinformation or outdated content
A robust ORM plan includes strategies to address each scenario.
Best Practices for Effective ORM
Proactive Monitoring
Set up regular audits of your online presence. Review what ranks for your brand’s name and related keywords.
Transparent Communication
Be honest. If a mistake occurs, acknowledge it publicly and explain how you’re fixing it.
Encourage Positive Reviews
Request satisfied customers to share their experiences on trusted platforms. Many happy clients simply need a prompt to write a review.
Maintain Consistent Branding
Ensure that your messaging and visual identity are consistent across all online channels.
Crisis Management Plan
Develop a plan for handling serious issues, such as viral scandals or PR crises. Having protocols in place minimizes damage and speeds recovery.
ORM for Individuals vs. Businesses
Individuals, such as job seekers, executives, and public figures, also benefit from ORM. A recruiter’s first step is often Googling a candidate’s name. For businesses, ORM affects everything from customer acquisition to investor relations.
Benefits of Online Reputation Management
Builds trust and credibility
Improves customer acquisition and retention
Enhances search engine rankings
Provides valuable consumer insights
Protects against potential crises
How to Start with ORM
Audit Your Online Presence: Google your brand name to check for accuracy and consistency. Note what shows up on the first two pages.
Set Up Alerts: Use free or paid tools to track mentions.
Develop a Response Strategy: Create guidelines for handling reviews and comments to ensure a consistent approach.
Create High-Quality Content: Publish content that highlights your expertise and values.
Consult Experts: If negative content is complex or widespread, consider professional ORM services.
Conclusion
Online Reputation Management is about shaping how others see you online. By monitoring mentions, addressing concerns, and publishing valuable content, you control your narrative instead of letting others define it for you.
In an era where information spreads quickly, proactive ORM ensures your reputation stays strong, resilient, and aligned with your goals.