SCT Destination Sales and Travel Trade Participation Form

DESTINATION SALES AND TRAVEL TRADE

FY 2024-25 CO-OP PARTICIPATION FORM
Sonoma County Tourism (SCT) offers partners the opportunity to join SCT’s Destination Sales (groups/meetings) and Travel Trade teams at select Client Events, Familiarization Tours, and Tradeshows throughout the year. If you are interested in attending one or more of the events below, simply initial the line next to the fee to indicate your participation interest. Participation is rolling and will remain open until all opportunities are filled. Space is limited and participation is based on a first-response basis. The fees displayed below include per person participation costs only. Participating partners are responsible for all personal travel-related expenses.
Event Details
Which events would you like to attend? See below to get more details about each event.

Client Event: San Jose / Oct. 24 / San Jose / $150 per person This client event targets meeting planner clients from Silicon Valley. Format: Meet the Winemaker luncheon at Scott's Seafood, San Jose. Participants must invite their top clients.Client Event: Destination Sales - Midwest Sip & SITE / Oct. 2024 / Minnesota / $550 per personClient Event: Southern CA / Dec. 2024 / LA & OC / $175 per person This client event is a one day/evening event in conjunction with Society for Incentive Travel Excellence - SITE Southern California’s Holiday Event & Charity GalaClient Event: Holiday Sales Event / Dec. 2024 / San Francisco / $200 per person With a holiday theme, this evening event is at a unique location that attracts meeting planner, travel trade, and PR clients from around the Bay Area.Client Event: 3rd Parties @ Waste Mgmt. Open / Feb. 2025 / Phoenix, AZ / $TBD* Client event in Phoenix, utilizing the Waste Management Phoenix Open – PGA Golf Tournament as an anchor event to entertain clients.Client Event: Destination Sales / May 2025 / NYC & Chicago / $500 per person This client event will be a roadshow format in New York and Chicago.Sales Mission: Travel Trade - Canada / 2025 / Vancouver, B.C. / $500 per person Target markets are luxury travel coordinators and agents who book California vacations.POSTPONED - PENDING DALLAS CLIENT EVENT Client Event: S.F. Giants Home Opener / April 2025 / San Francisco / $250 Client event in San Francisco using the San Francisco Giants first home game of the 2025-26 season as the anchor event to entertain clients.Client Event: Consumer, Meetings, PR / 2025 / Dallas / $TBD*Northstar: Destination CA / Sept 5 – 7, 2024 / Huntington Beach / $2,000 per personIMEX America / Oct. 8 – 10, 2024 in Las Vegas, NV / $2,000 per personNorthstar: Small & Boutique Meetings / Oct 27 – 29, 2024 / South Lake Tahoe / $4,500Association Forum’s “Holiday Showcase” / Dec. 4 – 5, 2024 / Chicago, IL / $500CalSAE Seasonal Spectacular / Dec. 4 – 5, 2024 / Sacramento, CA / $550 per personNorthstar: Incentive Live / Spring 2025 / Location TBD / $5,000 per personBrand USA Travel Week / Oct. 21 - 24, 2024 / London, UK / $1,000 per personVisit California Luxury Forum / Sept. 15 - 18, 2024 / Newport Beach, CA / $2,000ILTM North America / Sept. 23 – 26, 2024 / Baha Mar, Bahamas / $5,500 per personGo West Summit / Jan. 6 – 9, 2025 / Palm Springs, CA / $3,495 per personUS Travel Association’s IPW / June 14 – 18, 2025 /Chicago, IL / $2,500 per personCalifornia Cup – Tour Operator / TBD, 2025 / TBD CA / $2,500 per person
Total Commitment ($)

Click Here for More Information: Client Events and Tradeshows
Client Event: Bay Area
Sept. 18-19 / San Jose / $150 per person

This client event targets meeting planner cleints from Silicon Valley. Format: Meet the Winemaker luncheon at Scott's Seafood, San Jose. SCT will provide group transportation on a bus for all participants. SCT will be launching the “Bay Area Group Transportation Incentive” during this event. Participants are highly encouraged to invite their top clients to these events.

Client Event: Destination Sales Sip & SITE
Oct. 2024 / Minnesota / $550 per person

Client Event: Southern CA Client Event
Dec. 2024 / Los Angeles & Orange County / $175 per person

This client event is a one day/evening event in conjunction with Society for Incentive Travel Excellence - SITE Southern California’s Holiday Event & Charity Gala (Dec 11-13). SCT’s event will take place in LA or OC. The event will take place at an on-brand venue and SCT will utilize the award winning “Meet the Winemaker” virtual wine tasting video series. Location TBD. Target markets include meeting planners from the entertainment, finance, insurance, and medical industries. Participants are highly encouraged to invite their top clients to these events.

Client Event: Holiday Sales Event
Dec. 2024 / San Francisco / $200 per person

Back again for the 3rd Anniversary, this event is held in San Francisco with a holiday theme. Previous year events included chartering the San Francisco Giant baseball team’s private yacht and cruising the bay. This event is a nice evening event is a unique location that attracts meeting planner, travel trade, and PR clients from around the Bay Area. Participants are highly encouraged to invite their top clients to these events.

Client Event: 3rd Parties at Waste Mgmt. Open
Feb. 2025 / Phoenix, AZ / $TBD

Client event in Phoenix, utilizing the Waste Management Phoenix Open – PGA Golf Tournament as an anchor event to entertain clients. Clients include 3rd party meeting planner organizations, such as AMEX Global Meetings & Events, HPN Global, and HelmsBriscoe, among others, including independent planners. The event will be held for a series of day between Wed – Friday. SCT is coordinating a hospitality experience for participants. Participants are highly encouraged to invite their top clients to these events.

Client Event: Destination Sales
May 2025 / NYC & Chicago / $500 per person
This client event will be a roadshow format in New York and Chicago. Agenda is likely to include arrival in Chicago one day early, event the following day, followed by a flight to NYC and an event in NYC before returning home. Venue will be tied to a special event or Meet the Winemaker experience. Target markets include meeting planners from the finance, insurance, and medical industries. Participants are highly encouraged to invite their top clients to these events.

Sales Mission: Travel Trade Canada
2025 / Vancouver, B.C. / $500 per person
This client event is travel trade focused in Vancouver, B.C. Target markets are luxury travel coordinators and agents who book California vacations. Venue will be tied to a special event or Meet the Winemaker experience. Participants are highly encouraged to invite their top clients to these events.

Client Event: S.F. Giants Home Opener
April 2025 / San Francisco / $250 per person
Client event in San Francisco using the San Francisco Giants first home game of the 2025-26 season as the anchor event to entertain clients. Target markets include meeting planners from the technology, finance, and medical industries. SCT is coordinating an experience directly with the S.F. Giants. Participants are highly encouraged to invite their top clients to these events.

Travel Trade Event: California Cup - Tour Operator Event
May 9 – 13, 2024 / Carlsbad, CA / $2,500 per person
The California Cup is 4-day golf focused event that brings together domestic and international decision makers from the travel trade to California. This event is about creating relationships through experiences. Clients are not golf centric but are using golf as a way to spend time with clients. California supplier attendees include Destinations Marketing Organizations (such as SCT), hotels, attractions, tour operators, and other destination suppliers. If you want to make an impact in the domestic an international leisure sales area, this is an excellent opportunity to meet with decision makers in the travel trade from around the world.

Northstar: Destination California
Sept 5 – 7, 2024 / Huntington Beach / $2,000 per person

IMEX America
Oct. 8 – 10, 2024 / Las Vegas, NV / $2,000 per person

Northstar: Small & Boutique Meetings
Oct 27 – 29, 2024 / South Lake Tahoe, CA / $2,000 per person

Association Forum’s “Holiday Showcase”
Dec. 4 – 5, 2024 / Chicago, IL / $500 per person

CalSAE Seasonal Spectacular
Dec. 4 – 5, 2024 / Sacramento, CA / $550 per person

Northstar: Incentive Live
Spring 2025 / Location TBD / $2,000 per person

Brand USA Travel Week
Oct. 21 - 24, 2024 / London, UK / $1,000 per person

Visit California Luxury Forum
Sept. 15 - 18, 2024 / Newport Beach, CA / $2,000 per person

ILTM North America
Sept. 23 – 26, 2024 / Baha Mar, Bahamas / $5,500 per person

Go West Summit
Jan. 6 – 9, 2025 / Palm Springs, CA / $3,495 per person

US Travel Association’s IPW
June 14 – 18, 2025 / Chicago, IL / $2,500 per person

Please contact sales@sonomacounty.com with any questions or for more information.

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Familiarization Tours (FAM)

YES! I am interested in participating in DESTINATION SALES (Group/Meetings) FAM tours.YES! I am interested in participating in TRAVEL TRADE FAM Tours.
All events are subject to change, including cancellations. Once participation is confirmed, an invoice will be provided. Events will sell out and are based on a first come first served basis.
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DESTINATION SALES AND TRAVEL TRADE

Event Details