Part 6: Target Fan Profiles

Creating Target Fan Profiles
Creating fan profiles helps us keep marketing strategies focused on the people who matter most. In this form, please do your best to describe the specific traits & interests of one person. Envisioning a fan you already know is ideal but not essential.

Please submit this form multiple times if you can. Make sure to just note a different fan profile name for each submission.

Estimated time to complete: 20 minutes
Artist or Project Name*
Your Name*
Your Email*
example@example.com

Building a Target Fan Profile
Name
Giving each profile a name helps us reference them moving forward.
Location
List a specific city, town, country - or just note city, suburban, rural.
Gender
Age
Marital & Family Status
Primary Language

Fan Profile: Psychographics
Interests & Hobbies
Ex: working out, traveling, pets, sports, video games, cooking, photography, yoga, DIY. Activities help define a fan's music and content preferences.
Values, Beliefs & Fears
Ex: family, politics, religion, environmental, cultural heritage, LGBTQ+ rights, self-improvement. Values often drive the communities fans participate in and the artists they support.
Fan Profile: Consumer Behavior
Favorite Brands
What do they buy? Ex. food, tech, retail, clothing, instruments, sports, games, art, entertainment, health, wellness, beauty, home, travel.
Favorite People
Who do they look up to? Ex. influencers in music, fashion, politics, sports, acting, authors, activists, tech, religion. The people fans admire influence their tastes and opinions.

Fan Profile: Short Bio
Feel free to add anything else you feel is useful for defining your fan profile.
Should be Empty:

Creating Target Fan Profiles