Course Name: Online Advertising
Instructions:
You will have 5 minutes for filling your Basic Details & 10 minutes to complete the Assessment Test.
You are allowed to complete the test in one attempt only. Mutiple submissions may lead to rejection of your candidature.
Basic Details
Enter Your Full Name
*
Mr.
Miss.
Mrs.
Prefix
First Name
Last Name
Phone Number
*
Format: (0000000000).
Enter Your Email ID
*
example@example.com
Education
*
Qualification / Ongoing Education
Take Photo
E-Signature
Assessment Test
What does SEO stand for?
*
Site Engine Optimization
Search Engine Optimization
Site Efficiency Optimization
None of the above
Of the following website functions, which is the most important?
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Having free reports, downloads, etc
Describing the services your company provides
Capturing email addresses of visitors
Having contact information on every page
On page search engine optimization refers to:
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Programming keywords into a website
Evaluating each page of a website for design
The number of links coming into your website
The number of search engine sites a website is submitted to
The best way to improve search engine ranking is with:
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Video
A Blog
Having at least 500 words of text per page
Using a lot of graphics per page
The main objective of branding is which of the following?
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To have potential customers recognize your logo and marketing materials
To earn trust from your customers
Promotional materials that match and coordinate
Having a unique tag line
What is the best way to make money "while you sleep"?
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By dreaming up good marketing ideas
Selling stuff on eBay
Having products on your website
Having a spouse who works the night shift
What is the general difference between SEO and SEM?
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SEO is the west coast term, SEM is the east coast term
Nothing. They are synonyms
SEO refers to organic placement and SEM refers to paid search
SEO refers to organic placement and SEM refers to all forms of search marketing
SEO is the process of improving a website's or web page's ranking in the organic results of the major search engines?
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TRUE
FALSE
What are the 3 main search engine marketing products?
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PPC, business profile listing, banner ads
SEO, paid results, email marketing
Organic results, business profile listing, paid search
Business profile listing, banner ads, paid results
One recommendation made in the Digital Strategy and Planning lesson is to create a SWOT analysis specifically for digital. What does the acronym SWOT stand for?
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Strengths, Weaknesses, Opportunities, Threats
Search, Website, Outbound, Targeting
Search, Website, Opportunities, Threats
Strategy, Website, Objectives, Tactics
The most people do which of the following?
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Research online, Purchase online
Research offline, Purchase offline
Research offline, Purchase online
Research online, Purchase offline
Part of content marketing is developing your own brand's story. The main focus of that story should be:
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What your company does
How your company differentiates itself
What your company cares about
How your company can help
A buyer persona is best described as:
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A list of attributes
A demographic profile of an actual, typical customer
A look inside the head of a representative customer
All of the above
How are Digital Marketing and Social Media Marketing related?
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They’re the same thing
They’re completely unrelated
Digital is a subset of Social
Social is a subset of Digital
The most important piece of content on any page, for SEO purposes, is the____.
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Meta-information
Page Title
Alt Attribute
None of the above
Submit
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