• Apply to become a World Coffee Gear reseller!

    Apply to become a World Coffee Gear reseller!

    For EU-based businesses only
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    Join our European reseller network.

    We welcome retailers, e-commerce businesses, coffee roasters and specialty coffee shops established within the European Union.

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    Mix and match individual products across available brands and product categories.

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    Reseller pricing starts at a qualifying product value of €300, excluding VAT and discounts.

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    Indicative reseller margins generally range from 28% to 45%, depending on the brand and purchasing volume.

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    Your reseller prices and applicable discount are clearly shown in the checkout before payment.

    Complete the application below. We will review your company details and contact you by email.

    Applications are reviewed individually. Submitting this form does not automatically activate or approve a reseller account.

  • Date*
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  • Is the invoice address different?*
  • Which of the following best describes your business? More answers possible*
  • Where do you currently sell*
  • Your interests (more options possible)*
  • In which EU countries do you currently sell or intend to sell?*
  • Please review our reseller conditions before submitting

    The following conditions apply to your reseller application:

    • You confirm that you are authorised to submit this application on behalf of the company named in the form.
    • Products from the brands of World Coffee Gear may be sold only through sales channels disclosed to and approved by World Coffee Gear.
    • These products may not be listed or sold on Amazon or bol.com without World Coffee Gear’s prior written consent.
    • As a reseller, you remain the first and legal point of contact for your customers. You must submit any applicable product or warranty claim to World Coffee Gear yourself.
    • Reseller accounts and commercial conditions are subject to approval. A material breach of the applicable conditions may result in the suspension or termination of the reseller account.
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