Greenwash Survey

The Senate is currently running an inquiry into greenwashing.
This survey is designed to gather public views to support a community submission.

The inquiry is focused on:

Environmental/sustainability claims made by companies (e.g. energy, packaging, clothing, cosmetics, vehicles, etc.)
The impact of misleading claims on consumers
Regulation domestically and internationally
Advertising standards related to environmental claims
Legislative options to protect consumers

If you would like to make your own submission, you can find details on the Parliament website.

Your feedback here will contribute to a community submission representing public views.

1. Have you heard of the term “greenwashing”? If yes, what comes to mind?*

2. Do you think Australian brands sometimes exaggerate their environmental claims?*

Not reallySometimesOftenUnsure

3. Have you ever felt misled by eco-friendly claims (e.g., “carbon neutral,” “biodegradable”)? Specific product and company references are valuable.*

4. How important do you think it is to have stricter rules around environmental advertising and labels?*

Not importantSomewhat importantVery importantNo opinion

5. What suggestions do you have for what the government could consider to ensure greenwashing does not occur in marketing claims?

6. Would you pay more for a product if you trusted its environmental claim?*

NoA little moreUp to 50% moreI have been known to just buy it

7. Can you give examples of when you have paid more because of environmental branding or eco-friendly claims?

Name

First NameLast Name

Suburb

Age group

Annual Income bracket

Gender identity

FemaleMaleNon-binaryPrefer not to say

Awareness & Experience