Advocate Wealth is an independent advisory firm focused on guiding families and entrepreneurs through complex financial decisions. The firm was founded by Jonathan Amoia, Managing Director, who brings more than two decades of experience across capital markets, private equity, and wealth management. With its headquarters in Buffalo and an additional presence in Rochester, Advocate Wealth serves high-net-worth and ultra-high-net-worth clients throughout the eastern United States.
The firm was established to deliver integrated advice rather than isolated recommendations. Its services include strategic financial planning, investment selection and oversight, tax-aware estate coordination, business succession and exit planning, financial coaching, family office solutions, and structured next-generation wealth transitions. Each engagement is tailored to align financial strategies with long-term family priorities.
Advisory Philosophy and Client Focus
Advocate Wealth works closely with individuals, families, and business owners who require coordinated guidance across multiple financial disciplines. Many clients face pivotal moments such as ownership transfers, liquidity events, or generational succession. These transitions demand careful analysis and thoughtful execution.
Business exit and succession planning are key areas of specialization. Families with concentrated positions in private enterprises or public companies often encounter valuation, tax, and governance complexities. The firm provides structured planning designed to manage these challenges while preserving long-term financial continuity.
Operating under a fiduciary standard, Advocate Wealth places client interests first in every recommendation. Investment management is integrated with estate planning and tax strategy, ensuring that all decisions contribute to a unified long-term framework. This cohesive approach supports consistency and clarity.
A defining characteristic of the firm’s philosophy is its emphasis on purpose. Rather than concentrating solely on portfolio performance, Advocate Wealth seeks to understand the values and objectives that shape a family’s financial decisions. This perspective influences how wealth is invested, distributed, and sustained over time.
Investment Strategy and Institutional Alignment
Through its partnerships with TritonPoint Partners and Dynasty Financial, Advocate Wealth enhances its investment capabilities while maintaining independent advisory oversight. The firm benefits from the resources of its $125 billion partner, Dynasty Financial, without compromising its fiduciary role.
The investment process is grounded in disciplined research and structured due diligence. Clients receive access to carefully selected managers across public markets, private equity, and alternative investments. Liquidity needs, risk tolerance, and defined time horizons guide portfolio construction.
The firm does not promote proprietary products. Each investment opportunity is evaluated on its merits, with ongoing monitoring to ensure alignment with planning objectives. Risk management and performance consistency are central to portfolio oversight.
Investment decisions are coordinated with comprehensive financial planning. Tax optimization, estate structuring, retirement modeling, and philanthropic strategies are integrated into one cohesive plan. This structure ensures that capital management supports broader family goals.
A Clear Planning Framework
Advocate Wealth follows a defined process that guides clients from initial discovery through ongoing stewardship.
Comprehensive Discovery and Assessment
The advisory relationship begins with an in-depth review of assets, liabilities, business interests, and projected cash flow. Family governance structures and long-term objectives are identified to establish planning priorities.
Purpose and Legacy Clarification
The firm works with clients to define the broader intention behind their wealth. This clarity informs estate planning, gifting strategies, and generational preparation.
Portfolio Design and Oversight
Investment allocations are constructed using a disciplined methodology. Exposure across asset classes is aligned with risk parameters and expected returns. Continuous monitoring supports consistency with established goals.
Tax and Estate Coordination
Advocate Wealth collaborates with legal and tax professionals, including a client’s existing advisors when appropriate. Strategies are aligned to promote efficiency while supporting family cohesion.
Exit and Succession Advisory
For business owners, the firm provides structured guidance addressing ownership transfer, liquidity events, and reinvestment planning.
Family Office Services
Where needed, Advocate Wealth delivers consolidated reporting, advisor coordination, and governance support. This framework enhances accountability and organization within complex financial structures.
Founder Background and Community Engagement
Jonathan Amoia leads the firm with direct involvement in client relationships and strategic planning. His experience in capital markets and private equity informs his evaluation of both public and private investment opportunities. He focuses on aligning financial strategies with measurable objectives and long-term family priorities.
Amoia also supports next-generation development by guiding children and grandchildren in financial literacy, responsible decision-making, and stewardship principles.
He holds the CPWA® designation from Yale School of Management and the CEPA® designation from the Exit Planning Institute. He has been recognized on Forbes’ Best-In-State Wealth Advisors lists from 2021 to 2025 and was named to the Next-Gen list in 2019.
He earned an MBA from the William E. Simon Graduate School of Business at the University of Rochester and a BS from SUNY New Paltz, where he graduated with honors and served as Student Body President.
In the Buffalo community, Amoia serves as a board member of the Buffalo AKG Art Museum, The BISON Children's Scholarship Fund, and The So Loved. He is also a trustee of NorthGate Church.
Through coordinated planning, disciplined investment oversight, and a consistent fiduciary approach, Advocate Wealth remains committed to helping families and entrepreneurs manage complexity while sustaining financial strength across generations.