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Ideal Audience Persona Tool

Ideal Audience Persona Tool

The purpose of creating a buyer persona is to get crystal clear on the individuals you are marketing to. Until you nail this down, you can’t really be sure that your offerings and your marketing messaging are going to be successful. This form is designed to help generate a starting point for your persona to assist in your marketing efforts.
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    Before you start, consider the difference between your TARGET MARKET and TARGET AUDIENCES

    A target market is a broad set of consumers that a you plan to sell to or reach with marketing activities.

    A target audience is the group or segment within that target market that is being served advertisements. This makes the target audience a more specific subset of a target market.

    Use this form to create persona's for your target audiences! Fill in each question with as much detail as you can, to help you get the most out of your ideal audience persona. The PDF you will be emailed at the end, also has space to make notes so you can print it off and add more ideas for content, marketing and more!

     

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    Choose an icon to represent this customer group
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    For example, young home owner.
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    Be specific. Create more personas for groups with large age gaps - their behaviour will be different.
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    for example: single, married, married with children etc
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    For example CEO, Manager etc.
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    Try to be specific, to generate more content and marketing ideas!
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    Adding the reason why here is important, don't skip it.
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    For example magazines, TV shows etc. Adding the reason why here is important, don't skip it.
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    For example: looking to get a new stylish kitchen, that meets their needs for an affordable price.
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    For example: don't have time to design and source their own kitchen, lack of time for design appointments
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    For example, before they use your fitness coaching, they may feel tired and unmotivated. After your fitness coaching they may feel more confident and energized. This can help inform your copy writing.
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    (You can skip this question if you like).
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