• [Sphere] SSS Note Taking IDI Form

    Fill each section as the interview unfolds. Structured questions = quantifiable data. Paragraph fields = exact verbatim or key notes.

  • SECTION 0 - RESPONDENT & SESSION DETAILS

    Fill out before starting the interview.
  • Gender
  • Marital Status

  • SECTION A - HOUSEHOLD PROFILE

  • 1. Do you own this home, rent, or live with relatives?
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  • 6. Who is the main financial provider in the household? You may put additional details in 'Other.'
  • 7. Where does the income come from for the main financial provider in the household? You may put additional details in 'Other.'
  • 8. How would you describe the consistency of your household's main income?
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  • 10. Who manages the household budget?
  • 11. How often is the budget cycle managed?
  • 12. Who makes the final decision on what to buy for the household?
  • 13. Who do you buy groceries for? Select all that apply.

  • SECTION B - HOW LIFE IS DIFFERENT & HOW THEY SPEND

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  • 2. When money is tight, what do you do to cope? Select all that apply. (Qual question, aid by stating the options if the respondent cannot think of anything)
  • 3. When did your coping behaviors (diskarte) start?

  • SECTION C - CATEGORY IMPACT IN PANDEMIC CONTEXT

  • 1. Which crisis period felt the hardest on this household's budget?
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  • SECTION D - IMPLICATIONS TO CLIENT CATEGORIES (GOLDEN ASSORTMENT)

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  • SECTION E - IMPLICATIONS TO CHANNEL

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  • SECTION F - SARI-SARI STORE DEEP DIVE

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  • 2. How many different sari-sari store do you visit?
  • 3. What are your criteria for choosing a go-to sari-sari store? Select all that apply.
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  • 6. When buying products at a sari-sari store, how do you choose which brand to buy? Select all that apply.
  • 7. How do you usually pay at the sari-sari store?
  • 8. How often do you use GCash or an e-wallet to pay at the sari-sari store? Please include which e-wallet they use in "Other."
  • 9. Does your go-to sari-sari store offer cash-in or cash-out services?
  • 10. Do you buy on utang at this store?
  • 11. Does the tindera's recommendation influence what you buy?

  • SECTION G - PALENGKE DEEP DIVE

  • 1. How many different public market / palengke do you visit?
  • 2. What are your criteria for choosing a go-to public market / palengke? Select all that apply.
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  • 7. Where do you buy now instead? Select all that apply.
  • 8. Why did you reduce or stop going to the public market / palengke?

  • SECTION H - TALIPAPA DEEP DIVE

  • 1. How many different talipapa do you visit?
  • 2. What are your criteria for choosing a go-to talipapa? Select all that apply.
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  • 7. Where do you buy now instead? Select all that apply.
  • 8. Why did you reduce or stop going to the talipapa?

  • SECTION I - DISCOUNTER STORE & ONLINE SHOPPING

  • 1. What do you buy at discounters?
  • 2. Why do you go to discounters?
  • 3. Are you using online shopping (Lazada, Shopee, GrabMart) for groceries?
  • 4. What do you usually order from online shops?

  • SECTION J - PROMO SENSITIVITY AND POSM RECALL

  • 1. Have you taken advantage of a promo at a sari-sari store in the last 6 months?
  • 2. How did you find out about that last promo?
  • 3. Which promo type/s would entice you to buy a product from a sari-sari store?

  • SECTION K - COUNTERFEIT FAKE PRODUCTS

  • 1. Have you heard about fake/counterfeit products being sold around here?
  • 2. Do you think you've ever bought a fake product?
  • 3. If you saw what looked like a fake product in this sari-sari store, what would you do?

  • SECTION L - NEW PRODUCTS

  • 1. How open are you to trying NEW products at the SSS?
  • 2. What would push you to try something new?
  • 3. If this SSS had a chiller with cold RTD products (RTD Milo, Bear Brand Adult, RTD coffee), would you buy?
  • 4. On what occasions would you buy RTD here?

  • SECTION M - BRAND LOYALTY AND SWITCHING

  • 1. BEAR BRAND SPECIFIC: What price gap between Bear Brand Swak and Birch Tree sachet would trigger a switch to Birch Tree? Skip if respondent does not buy Bear Brand.
  • 2. BEAR BRAND SPECIFIC: Would you buy Bear Brand 135g that costs PHP 52.55 and cheaper per cup?
  • 3. MILO SPECIFIC: If Milo singles (currently PHP 9.50) increased in price to parity with Bear Brand Swak (PHP 11.50), would they continue buying Milo? Skip if respondent does not buy Milo.
  • 4. Would you buy infant milk (Bonna/Nestogen) at sari-sari stores if available in sachet format?Skip if respondent does not have an infant at home
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