Website Messaging Audit Questionnaire
This questionnaire focuses on understanding your business, target audience, and website goals.
Briefly describe your business, including the primary products or services you offer.
Who is your primary target audience? Please include any demographic and psychographic information you have.
What are the main goals of your business? (e.g., lead generation, brand awareness, market expansion)
What specific objectives do you have for your website? (e.g., increasing sales, generating leads, providing information)
What are the key unique selling propositions (USPs) of your business or products/services?
Who are your main competitors? How do you feel your website currently stands out or falls short compared to them?
What challenges or pain points are you currently experiencing with your website, especially in terms of messaging and user engagement?
Are there any specific areas of your website's content or messaging you are particularly concerned about or would like us to focus on?
Describe your brand voice. Do you feel that this voice is consistently represented across all pages and content on your website?
How have customer feedback and insights been integrated into your website's current messaging and content strategy?
What metrics or analytics do you currently use to measure the effectiveness of your website’s content and messaging?
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