MASTERMIND APPLICATION
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COHORT:
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Month
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Day
Year
Date
Applicant's Name
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First Name
Last Name
Applicant name
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Date:
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/
Month
/
Day
Year
Date
Phone Number
*
Current Address:
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Street Address
Street Address Line 2
City
State / Province
Postal / Zip Code
Current Address
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EIN #:
Company Name:
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Partnership:
Sole Proprietorship
Partnership
Corp
LLC
Other
Partnership
*
Sole Proprietorship
Partnership
Corp
LLC
Other
Email:
*
example@example.com
Business Phone Number
*
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Business Information
Address
*
Street Address
Street Address Line 2
City
State / Province
Postal / Zip Code
How long at current address
*
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Branding
Website
*
Facebook
Twitter
Instagram
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Other
Do you use outside assistance to manage your social media and online presence or do it in house/yourself?
I use outside assistance
I manage it by myself
Describe from your perspective what works, what doesn't and where you feel you can/should improve your efforts?
Do you currently have a trademark, logo and brand image?
Yes
No
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Tell Us a Little about Your Business
What is the primary focus of your business? Please ✔ all the categories that apply to your products
Caterer/personal chef
Baked goods breads, cakes, pies, etc
Farmer, adding value to produce bagged vegetables, apple slices, etc
Specialty food producer: frozen products
Specialty food producer:canned/jarred product (salsas, sauces, dressings, pickles, jams, etc)
Specialty food producer: refrigerated product fresh salsa, dips, etc
Herbal products for human consumption teas, spice mixtures, etc
Herbal products for topical use salves, creams, sprays, etc
Dried products (tomatoes, mushrooms, apples, soup or sauce/mole mixtures)
Food Truck; ghost restaurant concept
Other, please describe in detail below:
Details:
Do any of your products require a Scheduled Process (acidified foods such as pickles, relishes, chutneys, dressings, etc. )?
Yes
No
How long have you been in business?
Where do you currently prepare your food?
Do you have any existing distribution contracts or connections? If so, please list.
How do you currently source your ingredients?
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Summary of Owners/management team training, experience and skills
What have you done over the past year to improve your skills? Have you taken any other food focused or general business courses or participated in other mastermind groups? Please list and describe the experience. What worked and what did you find lacking?
What is your daily/weekly routine/schedule? Do you feel that your schedule is efficient and optimized or can be improved? If so, how?
Do you have any supply chain issues currently? If so, please describe.
Are your ingredients commodities? If so, please describe ingredients that fall into this category:
Long term objectives:
Describe Specific Product(s):
How will the product/service be promoted?
What specific promotional tools will be used?
Do you know your main competition?
How will product/service be distributed?
What are your key pain points in your business or as a business owner that you would like to resolve or improve on?
Do you have a Brochure / Menu?
Yes
No
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Team
Who is your team?
Is your team well balanced, dedicated, and focused on the problem? If not, what do you need currently to fix the situation?
Do the founders know their business, competitors, and industry?
Have you performed a break-even analysis?
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Work/Life Balance
What do you do to manage stress?
Do you feel that you have a reasonable life/work balance? Do you find time for yourself and self improvement?
Do you feel that this is important to the success of your business or your personal well being?
What do you think you can improve on?
What support do you feel you need to succeed in this endeavor? Please describe your thinking in detail here.
Would you like to learn ways to manage the stress of the food business?
Does the product need further development at this stage? (add below the description of product part.)
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FINANCE SECTION
What is your average current turnover per month?
How comfortable are you with numbers? (On a scale of 1-10, (1 being not comfortable at all and 10 being most comfortable)
Please Select
1
2
3
4
5
6
7
8
9
10
Who is involved in managing the financial planning of your business (You, Partner, Bookkeeper, Accountant, etc.)
Do you take time to plan your business finances (Sales, Costs, Profit, Loss, Cash Flow) regularly?
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