Choosing the Right Logo Items for Your Brand
Not sure what to add to your cart?
Here’s how to pick the right logo items for where you are in your business journey:
Logo Design vs. Full Brand Kit ... What’s the Difference?
If you’re wondering whether to grab just a logo or go all in with a full brand kit, here’s what you need to know:
Just a Logo Design
Think of this as the face of your business, but just the face.
What you get:
• One main logo design
• Usually in a few file formats (PNG, JPG, maybe PDF)
• Basic color setup
• Great for: starting out, quick branding, or a tight budget
What it does:
• Gives your business a recognizable name & look
• Works for profile pics, flyers, websites, and social posts
What it doesn’t include:
• No strategy or system behind how to use the logo
• No variations or flexibility (like icons or alternate layouts)
• No set fonts, voice, or personality for your brand
Full Brand Kit - SEE EXAMPLE
This is your entire look, feel, and vibe — all in one package.
What you get:
• Primary logo + alternate logo + icon/submark
• Color palette (with HEX codes)
• Font selections & typography guide
• Brand voice notes or moodboard (optional)
• Transparent files, vector files, and social-friendly versions
• Brand board or mini style guide
What it does:
• Gives your brand consistency everywhere
• Makes it easier to create cohesive flyers, websites, merch, and more
• Speeds up your growth and builds recognition faster.
In short:
A logo is your signature.
A brand kit is your entire look and identity.
If you’re building a business that’s meant to last — a brand kit sets you up to show up strong everywhere.