Shape Future Consumer Research Funding
We want to hear from YOU! The Floral Marketing Fund (FMF) welcomes your input to shape future FMF priorities for research and marketing efforts. Help us to best serve you and our entire industry! Let us know what research and projects would be most impactful for your businesses.
Full Name (Optional)
First Name
Last Name
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example@example.com
What research areas are you interested in for consumer insights in the floral industry? (Select all that apply.)
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Health Benefits of Flowers
Behavioral - Consumer Decision Making
Attitudinal - Consumer Perceptions
Market Messaging
Product Pricing
Consumer Segmentation
Consumer Trends
Supply and Demand
Consumer's Path to Purchasing
E-commerce
Barriers to Purchasing
Other
What research topics, areas of focus, or programs would be most impactful to your business?
What current industry-related challenges are impacting your business? (Be specific.)
Additional comments/feedback for FMF:
Your input helps guide us in directing support and funding where it’s needed most. Thank you!
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