Determinant of Success

GRADE = Fail
In the context of the model, "Fail" is defined as achieving a score between 0 and 100 out of 1000 based on the 10 key determinants of success. This low score indicates that the business has significant deficiencies in critical areas.

These deficiencies suggest a high likelihood of the business failing to achieve its objectives, sustain operations, or generate a return on investment.

GRADE = Struggling
In the context of the model, "Struggling" is defined as achieving a score between 100 and 199 out of 1000 based on the 10 key determinants of success. This score indicates that the business faces substantial challenges and deficiencies in several critical areas.

These issues suggest that the business is having difficulty sustaining operations and may be at risk of failure if corrective actions are not taken to address the identified weaknesses.

GRADE =  Marginal
In the context of the model, "Marginal" is defined as achieving a score between 200 and 299 out of 1000 based on the 10 key determinants of success. This score suggests that the business is operating at a minimal level of performance and has notable weaknesses across several critical areas.

Although the business is not in immediate danger of failure, it is not performing well enough to ensure long-term sustainability and growth. Key areas are insufficiently developed, indicating that significant improvements are necessary to move the business from survival mode to a more stable and profitable state.

GRADE = Survivable
In the context of the model, "Survivable" is defined as achieving a score between 300 and 399 out of 1000 based on the 10 key determinants of success. This score indicates that the business is able to sustain operations and avoid immediate failure but faces considerable challenges that hinder its potential for growth and profitability.

The business has developed some competencies but they are not strong enough to ensure long-term success. The business is surviving, but it must address its weaknesses and enhance its strengths to move beyond mere survival and achieve a more stable and prosperous position.

GRADE = Sustainable
In the context of the business development model, "Sustainable" is defined as achieving a score between 400 and 499 out of 1000 based on the 10 key determinants of success. This score indicates that the business has established a foundation that supports ongoing operations without significant risk of failure. The business demonstrates moderate competence in key areas

While the business is not excelling in every area, it has achieved a level of stability that allows it to sustain itself over the long term. To move beyond sustainability, the business must continue to strengthen its competencies and address any areas of weakness

GRADE = Growing

In the context of the business development model, "Growing" is defined as achieving a score between 500 and 599 out of 1000 based on the 10 key determinants of success. This score indicates that the business is not only sustainable but also experiencing positive growth. The business demonstrates strong performance in key areas and is on an upward trajectory towards greater market presence and profitability.

A "Growing" business is characterised by its ability to expand its operations, increase its market share, and enhance its overall financial performance. It has successfully moved beyond mere sustainability and is actively pursuing strategies that foster significant growth. This stage involves leveraging strengths, addressing any remaining weaknesses, and continuously innovating to maintain momentum

GRADE = Competent

In the context of the business development model, "Competent" is defined as achieving a score between 600 and 699 out of 1000 based on the 10 key determinants of success. This score indicates that the business is well-established, effectively managed, and consistently performing at a high level across critical areas. It demonstrates proficiency in managing resources, processes, and market demands, ensuring steady growth and operational excellence.

A "Competent" business is marked by its ability to sustain and build upon its successes through effective management and strategic foresight. This stage involves leveraging established strengths, addressing areas for improvement, and maintaining a focus on continuous improvement and innovation. The business is well-prepared to handle challenges and seize opportunities, ensuring long-term viability and competitiveness in the market.

GRADE = Thriving

In the context of the business development model, "Thriving" is defined as achieving a score between 700 and 799 out of 1000 based on the 10 key determinants of success. This score indicates that the business is not only well-established and efficiently managed but also experiencing significant growth, innovation, and market leadership. It reflects a robust business that excels in various domains, ensuring sustained success and competitive advantage.

A "Thriving" business is characterised by its dynamic growth, strong market position, and capacity to innovate and lead within its industry. This stage involves leveraging strengths across all key determinants of success to sustain and accelerate growth. The business is highly resilient, adaptable, and well-prepared to capitalise on new opportunities, ensuring long-term prosperity and competitive dominance

GRADE = Excellent
In the context of the business development model, "Excellent" is defined as achieving a score between 800 and 899 out of 1000 based on the 10 key determinants of success. This score indicates that the business is performing exceptionally well across all areas, demonstrating superior management, innovation, market presence, and operational efficiency. The business is a leader in its industry and sets benchmarks for others to follow.

An "Excellent" business is recognised for its outstanding performance and leadership in its sector. It consistently sets high standards and achieves superior results in all key determinants of success. The business is not only thriving but also driving industry trends, influencing market dynamics, and inspiring others through its best practices. This level of performance ensures sustained competitive advantage, resilience, and the ability to seize emerging opportunities, maintaining a position of industry leadership

GRADE = Stellar
In the context of the business development model, "Stellar" is defined as achieving a score between 900 and 999 out of 1000 based on the 10 key determinants of success. This score signifies that the business is performing at an extraordinary level, exhibiting exceptional proficiency and excellence across all critical areas. The business is a model of peak performance and industry-leading success.

A "Stellar" business is not just performing well but is redefining excellence within its industry. It sets the highest benchmarks for success and innovation, and its performance is distinguished by an exceptional blend of strategic foresight, operational excellence, and market influence. This level of success positions the business as a leader and trendsetter, with the ability to shape industry practices, influence market dynamics, and maintain an enduring competitive edge