Programmatic Order Form

Programmatic Order Form

Please complete this form so that your Ad Ops specialist can set up your digital ad campaign and corresponding Mavenlink project. You're encouraged to check out our Programmatic FAQs document: https://docs.google.com/document/d/1PE6tv6su03he9Cvby-rj7gcjxlB-KfylVHT6Yw1sgT8 . --- For Chinese Programmatic bookings, use the primary Discovery Form -- https://form.jotform.com/glacier_media/discovery-form -- instead of this one.
Today's Date*

MonthDayYear
Date
Sales Rep Name*
Sales Rep Email*
name@example.ca
Your Name
If different from above
Your Email
name@example.ca
List everyone else who should be added to the Mavenlink project
Include emails
Sales Rep Market*
Publication or division
Client company name*
Naviga Campaign ID*
Type 'none' (or include DTI Client #) if billing is entered outside of Naviga
Campaign name (this will appear in reporting)
Is this a new order or extension?*

New orderRenewal / Extension
Original order #
Start Date*

MonthDayYear
Date
End Date*

MonthDayYear
Date
Monthly Impressions
Total Impressions*
CPM ($)
If multiple ad formats, please outline cost in Note field below
Monthly Cost ($)
Total Cost ($)*
Click-through URL*
Ad Formats*

Display AdsConnected TVVideo -- in-stream, mostly pre-rollAudio -- all placements, including SpotifyDigital Out-of-HomeREW.ca Retargeting (Local Display + Programmatic) comboOther
Campaign strategy*

Optimize for high CTROptimize for Conversions (300k+ impressions/month)Optimize for Engagement (300k+ impressions/month) -- not available for all campaignsNot applicable (DOOH only)
CTV Device Types*

Connected TV + Over-the-Top devices (TV + Film streaming apps on devices that aren't Smart TVs)Smart TV devices only
Campaign Type*

Ad Ops will determine strategySite retargeting (pixel will need to be placed)Search / keywordCategory contextualGeo-fencingOther
Please describe the audience you are trying to reach
Demographics, Age, Income, etc.
Provide at least 5 suggested keywords as well as the client's biggest competitors*
We will expand on these to create a larger keyword list
Locations Targeted*
Separate items by commas -- (cities and/or postal codes)
Enter geofencing details below. If there are more than 5 geofences, you can download this Geofencing List file, enter all the fences using this template, and then upload it below (or to the Mavenlink project).

Alternatively, if you don't know all of the location addresses, you can specify the type & location of businesses you want included and we will use a Geofence Finder Tool in the programmatic platform to provide you with a list for review. Example: "All car dealerships in New Westminster"
Geo-fencing locations (or business type)
Include: Fence name, Address, City, Postal code --- (Note that Ad Ops may add relevant geo-fences by default in an effort to boost performance)
Geo-fencing conversion zones
Include: Fence name, Address, City, Postal code
Conversions to track
By default, Lead conversions will be set up if the pixel is placed. Please indicate any other site actions you would like to track.
Will a TapClicks real-time dashboard need to be created for this campaign?*

YesNo -- a monthly automated report sent to the Mavenlink project is sufficient
Creative Production*

Creatives required by AffinityCreative production requested from GMD (minimum 300k impressions/month)Attached (upload below)To follow
Venue Types (Note that for DOOH, creative sizes will be provided after screen list is finalized)

All (recommended)Roadside (eg. billboards)Apartment BuildingsBars & RestaurantsBillboardsTransitOther
Creative Sizes

Will be provided in Mavenlink project or attached hereDisplay: recommended 300x250, 728x90, 320x50, 160x600Audio: 15 or 30 second adsVideo/CTV: mp4, 200mb maxDOOH: will be provided later once screens are finalizedOther
Please complete this separate form for the Audio Production Brief.

1 ad (either 15 or 30 seconds) is included with every $10,000 in client spend. [70,000 impressions/month for 6 months at $25 CPM is listed on the sales sheet, but, as an example, 140,000 impressions/month for 3 months counts as well.]

There will be a cost of $450 if the audio spend is lower than the minimum, or if a second creative is being built. If two voice actors will be used, there is an additional cost of $150.
What is the audio production cost?

$0 - client meets minimum spend threshold$450 - doesn't meet minimum spend thresholdOther
Upload approved creatives and any other relevant files

Browse Files

Cancelof
Additional Campaign or Billing Notes
Please include specific details such as impression allocation, flight dates (if more than 1)
Should be Empty: