To apply, please complete this application and upload the required materials listed below. In addition, you must upload a 3-minute pitch video to YouTube and include the link in this application. Your video should clearly and concisely communicate your business model, traction, financial readiness, and how you would use the funding if selected.
Your pitch should include, but is not limited to, the following topics:
What problem your business solves
Your product or service and target customer
Evidence of traction (revenue, growth, partnerships, etc.)
Financial overview and capital needs
How funding will accelerate measurable growth
All businesses currently in operation are encouraged to apply. Applicants must have at least one year in operation and recorded revenue.
To apply, a business must:
- Be in operation for at least one year
- Have recorded operating income
- Submit written/video pitch materials
- Demonstrate growth readiness
- Be willing to participate in the coaching and selection process
- Operate within the greater Chicago region
Judging Criteria (100 Points Total)
Applicants will be evaluated based on:
Each category is scored on a 10-point scale. Judges should apply scoring consistently and objectively,
based on evidence presented.
Updated Judging Criteria (100 Points Total)
Each category is scored on a 10-point scale. Judges should apply scoring consistently and objectively,
based on evidence presented.
- Problem & Value Proposition (10 pts)
● Is the problem clearly defined?
● Does the business present a compelling solution?
● Is the value to customers clearly articulated?
- Target Market & Customer Clarity (10 pts)
● Is the target customer clearly defined?
● Is there evidence of real demand?
● Does the entrepreneur understand customer behavior and willingness to pay?
- Market Opportunity & Positioning (10 pts)
● Is the market size and opportunity realistic?
● Is the business positioned appropriately within the market?
● Is there a clear growth pathway?
- Competitive Landscape & Advantage (10 pts)
● Are competitors clearly identified?
● Does the business demonstrate a meaningful competitive advantage?
● Is differentiation sustainable?
- Product or Service Feasibility (10 pts)
● Is the product/service clearly explained?
● Is it feasible to deliver consistently?
● Can it scale operationally?
- Revenue Model & Financial Viability (10 pts)
● Is the revenue model clearly explained?
● Is pricing realistic?
● Are financial projections reasonable?
● Does the business demonstrate understanding of costs and profitability?
● Can revenue realistically cover expenses?
- Operations & Execution Plan (10 pts)
● Is there a clear plan for production or service delivery?
● Are resources sufficient to execute?
● Is growth operationally achievable?
- Leadership & Management Capacity (10 pts)
● Does the founder/team demonstrate relevant experience?
● Do they show the ability to execute and grow?
● Do they exhibit coachability and strategic awareness?
- Use of Funds & Growth Impact (10 pts)
● Is the funding request clearly defined?
● Is the proposed use of funds strategic?
● Will funding drive measurable business growth?
- Overall Presentation Effectiveness (10 pts)
Judges should consider:
● Clarity and structure of the pitch
● Ability to communicate confidently and concisely
● Logical flow of ideas
● Effective use of visuals
● Professionalism and time management
● Overall persuasiveness of the presentation
See Example of Pitch Below