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These quick diagnostic questions helps me prepare for our upcoming conversation.
Name

First NameLast Name
Email
example@example.com
1 - Name of your product/service you wish to discuss
2 - When did you launch this service?
3 - What is this services' yearly revenue?
4 - Can you describe what problem this service solves for your customers?
Example: Many creative businesses can't get the IT help they need because most IT providers work on Windows and most creatives run on Macs.
5 - Please rate the clarity of the "problem" message you wrote in #4.

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1 is Very vague, still figuring it out, 5 is Crystal clear & specific
6 - How do you currently describe your service?
This is simply - What you do, how you help people
7 - Please rate how well you think your current service description in #6 communicates what you deliver:

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1 is It's confusing or too broad, 5 is It's specific, tangible and easy to explain
8 - How clearly can you picture your ideal buyer?

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1 is Anyone could be a fit, 5 is I know exactly who they are and what drives them
9 - How confident are you that your current messaging attracts the right clients?

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1 is It's attracting the wrong people, 5 is It consistently brings in ideal clients
10 - How well does your messaging reflect the value of this service?

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1 is It undersells or misrepresents it, 5 is It captures it perfectly
4 - What is the solution you're offering in this service?
5 - Describe the type of person who buys this service.
6 - What do you want to change about your messaging?
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