IndieBrand Profile Data Collection Form Logo
  • Data Collection Form

    Data Collection Form

  • The information collected in this form will be used to create your IndieBrand profile.

    Your IndieBrand profile will help you showcase the many ways you support independent pet retailers as well as...

    • Connect with new retailers,
    • Increase usage of your existing programs and offers,
    • Answer the questions most asked by retailers,
    • Help keep all your product offerings top of mind.

  • General Information

  • Where are your corporate headquarters located?

  • Brand information

    The following questions pertain to your brand. If you produce more than one brand, you will have the opportunity to enter information for additional brands upon completion and submission of this form.

  • What is a brand? For our purposes, a brand is a product line that has its own identity. There may be different products within that brand but they share an identity (e.g., Coca Cola, Diet Coke, Coca Cola Zero, and Coca Cola Cherry are Coca Cola brands and share the identity of being "Coca Colas".

    Sprite and Fanta, also owned by Coca Cola, are separate brands. They each have their own identity and are not known as or called "Coca Colas".

    We want to separate brands, not product lines.

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  • What is the average retail margin Neighborhood Pet Retailers can expect based on MSRP?

  • ISO and GAP offers:

    ISO is a new SKU/New category. 

    GAP is for stores that already stock a category, and are expanding into new SKUs in a category. E.g., to fill in additional sizes or flavors. 

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  • Please provide customer service contact information to help a retailer find their local representative for this brand.

  • If you have additional brands to enter, please complete the next page and submit this questionnaire to receive the link to enter your next brand.

    Thank you!

  • Contact information

  • Thank you for completing your IndieBrand Profile data sheet.

    We will have your Profile created and posted soon. 

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