IndieVoices: Focus Group Interest Application
  • Focus Group Interest Application

    Focus Group Interest Application

  • Do you want the chance to have input into new product/brand development and more? Now is your chance! Provide your information to be considered for a Manufacturer Focus Group.

  • Information provided will be kept confidential and used only by IndiePet to help Associate members, wishing to build stronger relationships with independent pet retailers and get product and initiative feedback, fill focus groups.

    Participants will be selected based on criteria provided by the Associate member brand.

    Completion of this application does not guarantee that an applicant will be selected.

  • Select your areas of interest for participating in a focus group. (Select all that apply)
  • What services do you offer? (select all that apply)

  • What percentage of your sales are...

  • What percentage of your sales comes from the following categories?

    • Food and other edibles 
    • Raw
    • Wet
    • Raw alternatives (e.g., freeze dried, air dried, dehydrated)
    • Kibble, including kibble plus (e.g., raw coated, inclusions such as freeze dried)
    • Kibble alternatives (e.g., kibble in the raw, clusters, steam dried)
    • Treats
    • Supplements
    • Hard goods 
    • Apparel and accessories (inclusive of collars, leads, harnesses)
    • Grooming supplies
    • Toys
    • Waste management
    • Containment
    • Beds
    • Bowls
    • Services 

    • This includes the following: Grooming, veterinary, boarding, daycare, training and other direct care services.>

    • Services
    • Other 
    • Live animals
    • Anything not previously listed (e.g., ??)
  • How do you serve your customers? (select all that apply)
  • How do you promote your business? (Select all that apply)
  • Who administers your Frequent Buyer or Loyalty program?
  • Do you collect customer data? If so, select what type of data:

  • Thank you for your interest. The information provided will not be shared — only used to help select retailers who meet specific requirements provided by associate member for participating in a focus group.

    Completion of this application does not guarantee that you will be selected. 

    Please provide your contact information below so we can reach you if you are selected to participate.

  • Format: (000) 000-0000.
  • How much time would you have available to participate in a round-table or focus group?
  • Should be Empty: