Focus Group Member Selection (for Associates)

Marketing – in storeMarketing - onlineConsumer promotionsNew product innovation dog foodNew product innovation cat foodNew product innovation other categoriesCustomer buying habitsSustainabilityTrends in pet retailPoint of sale systemsOther

Species Sales Criteria:

Category Sales Criteria:

This includes the following: Grooming, veterinary, boarding, daycare, training and other direct care services.>

In storeOrder online; pick up in storeOnline; ship to customerHome delivery

They do it themselvesAstroThey don't offer a Frequent Buyer or Loyalty programOther

Percentage of customers who purchase items for both dog and catLapsed customers (e.g., customers who have not shopped with you for 60+ days)Percentage of customers who use your services but do not buy food/supplies from youPercentage of customers who buy food/supplies but do not use your servicesWe do not collect customer dataWe collect only limited customer data (e.g., contact information)Other

Thank you for requesting an IndiePet-member focus group. The information provided will not be shared — only used to help select retailers who meet your requirements.

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Focus Group Applicant Request

Species Sales Criteria:

Category Sales Criteria: