Home Cooking Habits

1
What is your age?* This field is required.
Under 18
18-24
25-34
35-44
45-54
55-64
65+
I prefer not to answer
Other
2
Where are you located?* This field is required.
Please Select
Please Select
Afghanistan
Albania
Algeria
American Samoa
Andorra
Angola
Anguilla
Antigua and Barbuda
Argentina
Armenia
Aruba
Australia
Austria
Azerbaijan
The Bahamas
Bahrain
Bangladesh
Barbados
Belarus
Belgium
Belize
Benin
Bermuda
Bhutan
Bolivia
Bosnia and Herzegovina
Botswana
Brazil
Brunei
Bulgaria
Burkina Faso
Burundi
Cambodia
Cameroon
Canada
Cape Verde
Cayman Islands
Central African Republic
Chad
Chile
China
Christmas Island
Cocos (Keeling) Islands
Colombia
Comoros
Congo
Cook Islands
Costa Rica
Cote d'Ivoire
Croatia
Cuba
Curaçao
Cyprus
Czech Republic
Democratic Republic of the Congo
Denmark
Djibouti
Dominica
Dominican Republic
Ecuador
Egypt
El Salvador
Equatorial Guinea
Eritrea
Estonia
Ethiopia
Falkland Islands
Faroe Islands
Fiji
Finland
France
French Polynesia
Gabon
The Gambia
Georgia
Germany
Ghana
Gibraltar
Greece
Greenland
Grenada
Guadeloupe
Guam
Guatemala
Guernsey
Guinea
Guinea-Bissau
Guyana
Haiti
Honduras
Hong Kong
Hungary
Iceland
India
Indonesia
Iran
Iraq
Ireland
Israel
Italy
Jamaica
Japan
Jersey
Jordan
Kazakhstan
Kenya
Kiribati
North Korea
South Korea
Kosovo
Kuwait
Kyrgyzstan
Laos
Latvia
Lebanon
Lesotho
Liberia
Libya
Liechtenstein
Lithuania
Luxembourg
Macau
Macedonia
Madagascar
Malawi
Malaysia
Maldives
Mali
Malta
Marshall Islands
Martinique
Mauritania
Mauritius
Mayotte
Mexico
Micronesia
Moldova
Monaco
Mongolia
Montenegro
Montserrat
Morocco
Mozambique
Myanmar
Nagorno-Karabakh
Namibia
Nauru
Nepal
Netherlands
Netherlands Antilles
New Caledonia
New Zealand
Nicaragua
Niger
Nigeria
Niue
Norfolk Island
Turkish Republic of Northern Cyprus
Northern Mariana
Norway
Oman
Pakistan
Palau
Palestine
Panama
Papua New Guinea
Paraguay
Peru
Philippines
Pitcairn Islands
Poland
Portugal
Puerto Rico
Qatar
Republic of the Congo
Romania
Russia
Rwanda
Saint Barthelemy
Saint Helena
Saint Kitts and Nevis
Saint Lucia
Saint Martin
Saint Pierre and Miquelon
Saint Vincent and the Grenadines
Samoa
San Marino
Sao Tome and Principe
Saudi Arabia
Senegal
Serbia
Seychelles
Sierra Leone
Singapore
Slovakia
Slovenia
Solomon Islands
Somalia
Somaliland
South Africa
South Ossetia
South Sudan
Spain
Sri Lanka
Sudan
Suriname
Svalbard
eSwatini
Sweden
Switzerland
Syria
Taiwan
Tajikistan
Tanzania
Thailand
Timor-Leste
Togo
Tokelau
Tonga
Transnistria Pridnestrovie
Trinidad and Tobago
Tristan da Cunha
Tunisia
Turkey
Turkmenistan
Turks and Caicos Islands
Tuvalu
Uganda
Ukraine
United Arab Emirates
United Kingdom
United States
Uruguay
Uzbekistan
Vanuatu
Vatican City
Venezuela
Vietnam
British Virgin Islands
Isle of Man
US Virgin Islands
Wallis and Futuna
Western Sahara
Yemen
Zambia
Zimbabwe
3
What best describes your employment status?* This field is required.
Full-time, in office
Full-time, remote
Part-time, in office
Part-time, remote
Unemployed
Student
I prefer not to answer
4
What best describes your relationship status?* This field is required.
Single
In a relationship, not living together
In a relationship, living together
Married
Divorced
I prefer not to answer
5
Do you have any children?* This field is required.
No children
Yes, 1 child
Yes, 2 children
Yes, 3 or more children
I prefer not to answer
6
On average, how often do you cook meals at home?* This field is required.This includes any meals you actively prepare or cook, even simple tasks like making instant ramen, but excludes assembling meals like mixing yogurt and granola.
Never
Once a week
2-3 times a week
4-5 times a week
Daily
7
What is your primary motivation to cook a meal at home?* This field is required.
Enjoyment/Pleasure
Health
Cost savings
De-stressing activity
Other
8
Which best describes your approach to cooking?* This field is required.
I follow exact recipes step by step
I follow recipes loosely but typically also improvise
I prefer to cook without recipes or to cook by memory
I rarely cook or do not cook at all
I do not know how to cook and don't intend to learn
9
Which of the following best describes your current skill level?* This field is required.
I struggle with basic tasks like boiling pasta or frying eggs.
I can follow simple recipes, but I need step-by-step instructions for most tasks.
I’m comfortable cooking familiar dishes and improvising slightly, but new techniques challenge me.
I can handle complex recipes and techniques like baking, making sauces, or preparing stews.
I can confidently cook and adapt recipes, try cultural dishes, and use advanced techniques (e.g., tempering chocolate, homemade pasta).
10
Where would you like to see yourself as a home cook in the future?* This field is required.
I want to master advanced techniques and create restaurant-quality dishes at home.
I want to confidently cook intermediate recipes and experiment with new techniques.
I want to make everyday meals that are simple, stress-free, and consistently delicious.
I’m happy sticking to basic skills for now—simple meals are enough for me.
11
What are your biggest challenges when it comes to cooking?* This field is required.
I struggle to find enough time to prepare meals.
I feel unprepared or unsure about cooking techniques and recipes.
I have difficulty planning meals for the week or deciding what to cook each day.
I find it challenging to source the right ingredients or manage grocery lists effectively.
The cleanup process after cooking is overwhelming and discourages me from cooking.
Other
12
Which of the following has frustrated you the most when following a recipe?* This field is required.Select all that apply
The recipe was too advanced or too basic for my skill level.
I didn’t have the required tools or ingredients.
The instructions were unclear or confusing.
The recipe took longer than expected to complete.
I couldn’t troubleshoot mistakes when something went wrong.
Other
13
How often do you try to learn new cooking techniques?* This field is required.
Every time I cook, I try to learn something new.
Occasionally when I cook, I try a new technique or skill.
I stick to what I know and rarely try new techniques.
I avoid trying new techniques altogether.
14
Where do you typically go to learn new recipes or cooking techniques?* This field is required.Select up to three channels
YouTube
Masterclass
Social media (e.g., Instagram, TikTok)
Recipe websites (e.g., AllRecipes, NYT Cooking)
Cooking apps (e.g., Zest, Yummly, Mealime)
Cookbooks
In-person cooking classes
Friends or Family
I don’t go looking for new recipes or techniques
Other
15
How would you describe the experience of learning a new recipe from a YouTube video?Is it engaging? Successful? Stressful? Did you only watch or also cook?
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16
How would you describe the experience of learning a new a recipe from a Masterclass video?Is it engaging? Successful? Stressful? Did you only watch or also cook?
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17
Which chefs or influencers do you follow? How would you describe the experience of learning a new a recipe from a social media video?Is it engaging? Successful? Stressful? Did you only watch or also cook?
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18
Which recipe websites do you frequent? How would you describe the experience of learning a new a recipe from a website?Is it engaging? Successful? Stressful? Did you only read it or also cook?
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19
Which cooking app(s) do you use? How would you describe the experience of learning a new a recipe from an app?Is it engaging? Successful? Stressful? Did you only read it or also cook?
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20
Which cookbook(s) do you use? How would you describe the experience of learning a new a recipe from a book?Is it engaging? Successful? Stressful? Did you only read it or also cook?
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21
How frequently have you gone to a cooking class? How would you describe the experience of learning a new a recipe in a class?Is it engaging? Successful? Stressful? Who did you go with?
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22
Who do you learn from? How would you describe the experience of learning a new a recipe from that person?Is it engaging? Successful? Stressful?
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