PROJECT BREAKDOWN
Well-known and respected medicine company, Eczema RX product.
USAGE: 1 Year Digital, exclusivity to Eczema RX and OTC Products ONLY. NON-UNION
SHOOT DATES: April 24th + 25th (talent will shoot 1-2 days)
LOCATION: Chicago area
FITTINGS: April 22
CALLBACKS: April 9th (Virtual)
RATES:
Adults
$2000 buyout (digital, one year, incl. limited exclusivity (eczema RX and OTC products only)
$500 session (would love for this to be 10hrs, but we could make 8hrs work)
2nd year pre-negotiated buyout at same + 10%
+ 20% on all the above for agent fees
Minors
$1250 buyout (digital, one year, incl. limited exclusivity (eczema RX and OTC products only)
$400 session
2nd year pre-negotiated buyout at same + 10%
+ 20% on all the above for agent fees
ROLES
Character Description:
All roles are bright, confident, sharp, and engaging internet personality types. We are interested in real people with eczema and open to speaking about it, as well as strong performers open to representing themselves as having eczema. All roles are open to being non-binary/fluid—all body types.
CAUCASIAN
1 Male - 25: Every Color, Every Time. (Easy-going friend.)
1 Male - 28: Unboxing A social media savvy urbanite. Well-groomed, stylish. Effortlessly merges his modern sensibilities with a keen eye for detail. Analytical and articulate, Alex's reviews delve deep into product features, offering witty commentary and insightful observations. *someone who has experience improv
1 Male - 36: What We Are Looking For. Tech Savvy for product reviews with family. Can play a young father, warm and approachable
1 Female - 13-14: What Are We Looking For (Personalization). Knows ALL about TikTok and has a cheerful and eager disposition.
1 Female—18-24 (Plays younger): "Beauty Fridge" and "Unpredictability/Inner Dialogue, Trying Something New “Quintessential tik TikTok Voice.” Expressive. /doesn’t take herself too seriously. Balances these characters to play different roles. Smart and engaging, she is not a beauty influencer but has an online community.
1 Female - 36: and "Relief Doesn't Come in a Jar· and "What We Are Looking For" ... Real, minimal makeup, no tattoos on hands. Authentic and transparent. Doesn’t hold anything back—She’s expressive, bold features, stylish, and confident.
BLACK
1 male 13-14 years old: ls/Isn't – Tik Tok Family
1 male 24: Changing It Up. He brings life to his
interactions through deadpan facial expressions, witty comments, or hilarious memes. With each video he makes, he steps out of his comfort zone, makes his voice heard, and fosters meaningful connections on social. Can be queer or gender fluid
1 male 40s: ls/Isn't Tik Tok Family, a champion for his wife, outgoing personality
1 female 18 years old: ls/Isn't. Comfortable showing off on TikTok with her family
1 female 25: "Every Color, Every Time," "Different Concerns/Same Relief," and "Eczema Sister." - high energy, someone you want on your team.
1 Female Black 40: "ls/Isn't" and "Savings Card" and "The Logic of a Biologic Eczema Relief" - Motivator, strong but approachable, your go-to friend
HISPANIC
1 Male - 25: Every Color, Every Time- Stoic, quiet but confident
1 Female 24: • Logic of Biologic MOA’ and "Different Concerns/Same Relief" and "The Logic of a Biologic Eczema Relief"
She is the quintessential girl next door. Her warm smile and easygoing vibe instantly make her relatable. She is the neighbor everyone loves to have. You can always count on her for a friendly chat. Her presence brings a sense of comfort and familiarity.
1 Female 36: Logic of Biologic MOA
Knowledgeable authority figure. She has a deep understanding of the subject of eczema. Despite her formidable demeanor, she is approachable and personable. She communicates with clarity and conviction, conveying ideas with precision and eloquence.
ADDITIONAL ROLES
Real Black TikTok family
Real friends (black female 25, Hispanic female 25)
NOTICE:
As part of our commitment to diversity, equity, and inclusion, we value promoting diversity through our productions and ensuring that everyone who works with us feels welcomed and supported. We recognize the wide range of identities and characteristics of each individual, so we highly encourage all talented individuals - regardless of race, ethnicity, sex, gender, gender identity, age, ability,sexual orientation or other identities and characteristics - to submit their applications to our casting roles.To ensure that everyone has an equal opportunity to audition, please contact us to discuss any reasonable accommodations you may need in order to participate in the casting process.
Thank you!
www.ninaday.com