The Petaluma Downtown Association and the BID have created this Holiday Passport Program to promote our Downtown and create a fun shopping experience for our community.
Here's how it works:
1. Downtown Businesses sign up here to be on the passport. There is no fee to participate. The deadline to be listed on the passport is November 7th. Requirements - YOU MUST OFFER 15% DISCOUNT TO SHOPPERS WITH THESE PASSPORTS. You must also be a Shop Petaluma Gift Card recipient (you can view the list HERE).
2. The first 21 businesses will be listed on the hard copy passport, the remaining will be listed online.
3. Passports will be distributed at Santa's Riverboat Arrival on November 30th. Passports will aslo be handed out at Lums Ice Rink at the Fairgrounds. They can also at the Petaluma Visitor's Center (210 Lakeville St), any participating Downtown business, or can be downloaded on Petalumadowntown.com.
4. Shoppers will visit as many participating businesses as they like from November 30th to January 5th to receive a 15% discount. To validate the use of the passport, your staff will need to put a holiday sticker (provided by us) on the passport.
5. Once a shopper has received 5 stickers, they may drop off the passport at the Visitor's Center or email it to us. They are entered to win a $150 Shop Petaluma Gift card. The first person to submit the passport via email automatically receives a $25 gift card.
6. On January 6th, one lucky shopper will be called and alerted that they won a $150 gift card! Bonus winners will also be selected to receive any additional gift cards donated by Downtown Businesses.
View passport program website HERE for more information.
The passport will be handed out at the Luma Ice event, Santa's Riverboat Arrival, Holiday Market & Shopping Stroll, and the Visitor's Center. The passport will also be promoted on the radio, press releases, and on social media. Don't miss out on this great opportunity!
NEW THIS YEAR! We will also have a BINGO version so the kids can play along! Keeping the kids engaged so the parents can shop. It will be as simple as putting a sticker we provide on their bingo card.