Thursday, August 1 - Sunday, August 4, 2024
Your Petaluma BID (Business Improvement District) is working to create energy and excitement for this year's Sidewalk Sale. It's an excellent opportunity to move your inventory and make room for the new! We are here to support you, be your cheerleaders, and help drive traffic to your businesses.
PROMOTION PROVIDED:
Over Street Banner – Displayed for two weeks (7/22-8/5) over D Street for maximum exposure.
Promotional Banners – Displayed throughout Petaluma to extend the reach of promotion.
Calendar Listings – PDA will promote the event through various local and Bay Area calendar postings, Sonoma County Tourism, PDA & Visit Petaluma websites.
Social Media – PDA will promote the event through various social media outlets including hosting a Facebook event page showcasing the event and paid boosted social media postings.
Website Landing Page – Your business, link to your website, and any sales or promotions will be listed on Petalumadowntown.com/petaluma-sidewalk-sale.
Posters / Postcards – Posters and postcards will be distributed to place in store windows and throughout downtown to direct traffic to participating business.
Press Release – Local news agencies will promote the sidewalk sale.
WHAT IS NEEDED FROM YOU:
· Register your participation/sale details by completing this form.
· Help get the word out by sharing the event on your social media.
· Let us know if you will be staying open later to encourage shopping / dining downtown.
. Invite your customers.
Let's work together to make this a success for the whole downtown community!
ENTRY DEADLINE - Friday, July 15
Please direct any questions to ~ Sarah@PetalumaDowntown.com