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  • Sponsor Application

    Please complete this application for sponsorship interest. Contract and invoice will follow upon confirmation of sponsorship terms.
  • 2025 Butter & Egg Days Parade and Festival
    Saturday, April 19, 2025
    10 am - 5 pm, Parade at noon

     

    Theme: "Petaluma’s Wonderland" - Where Imagination Blooms

    Step into Petaluma's flowering world of curiosity!

     

    Get ready to be transported to a world of wonder at the 42nd Annual Butter & Egg Days Parade in Petaluma! This year’s theme “Petaluma’s Wonderland: Where Imagination Blooms,” invites participants and spectators to celebrate the magic and charm of our historic town. We are a curious community full of imagination and creativity. Watch as colorful floats, costumed participants, and lively performances bring this year's theme to life, celebrating Petaluma’s rich history and agricultural heritage with a playful twist. Head to Downtown Petaluma and celebrate with our community on this day of fun, fantasy, and local pride!

     

    Parade entrants will need to incorporate the theme “Petaluma's Wonderland: Where Imagination Blooms” into their float design. The theme gives nonprofits, businesses, organizations, and individuals lots of options for showing off their creativity in their designs. All parade entries will be judged on how well their entry portrays this year's theme.

     

    The Butter & Egg Days festivities kick off on Saturday, April 12 with the Opening Ceremonies at the Petaluma Historical Library and Museum (20 Fourth St), from Noon to 1pm. Mayor Kevin McDonnell will read a proclamation honoring the Grand Marshal and Good Egg. Come enjoy this display that shows the heart of our community.

     

    One week later on Saturday, April 19, the Butter & Egg Days Parade steps off at noon and will march through the historic downtown. The parade will showcase over 100 units with approximately 3,000 participants and 200 volunteers. Clover Sonoma will return to lead the Clover Kids’ Parade, which precedes the main parade at 11:30am with a procession of preschoolers and primary grade youngsters and their families.

     

    The parade is surrounded by a Festival that spreads over four city blocks from 10am-5pm offering a wide variety of food, crafts, beverage gardens, two large kid areas, live music, and more! This annual event aims to bring together the community for a day of fun and entertainment.

     

    The following weekend, Downtown Petaluma continues the celebration with our Annual Antique Faire, on Sunday, April 27.

     

    Happy Butter & Egg Days!!!

  • DEADLINE TO RECEIVE PRINT SPONSORSHIP BENEFITS - MARCH 15 (Billboard inclusion Deadline is 2/15)

    Call or email for availability after deadline

    707.762.9348

    Sarah@petalumadowntown.com

  •  SPONSORSHIP PACKAGES
    (logo inclusion deadline March 15th - Billboard deadline is 2/15)

    Presenting Title Sponsor – $25,000

    Everything listed below and your company Name Listed as Title Sponsor, logo/branding added to all event advertising, applications, and images

     

    Premier Sponsor of All Butter & Egg Day Events – $10,500

    • Identified as Presenting Sponsor of event on poster & radio
    • Opportunity to talk about your support for the event at Opening Ceremonies
    • Top Tier Logo inclusion on all digital and printed acknowledgments (ads, program, website)
    • Logo inclusion on Billboard (if available)
    • Logo inclusion on over-the-street banner
    • Logo inclusion on volunteer t-shirts
    • Two entries in the parade (parade entry information must be received by March 15th)
    • Two 10ft x 10ft booth spaces in the Festival Area (may be donated to a non-profit, booth information must be received by March 15th)
    • One Parade Unit Sign with your company name in Parade
    • Up to 4 banners to display around the event (banners provided by sponsor, max size 2'x4' unless approved)
    • 10 VIP Seating tickets (may be given away in Good Customer Drawings, to employees, to Senior Citizen groups, or to any other individuals or groups of your choice)
    • 30 Promotional Event Buttons (may be used for discounts at participating businesses listed on Butterandeggdays.com)
    • Your company will be acknowledged 4 times by Parade Announcers
    • May provide a 50-word marketing message to be read by Parade Announcers (this is separate from your parade unit announcer script and allows you to identify your business, its services, and why you choose to be a Sponsor)
    • May pass out promotional items during the parade (handouts must be approved & fit in with “green” requirements)

     

    Premier Sponsor of a Main Attraction – $5,250

    Includes: Finish Line, Kids Parade, Kids Area, Main Stage, Recycling Stations, Entry Workshop, Organic Harvest Market

    • Identified as Presenting Sponsor of appropriate attraction
    • Top Tier Logo inclusion on all digital and printed acknowledgments (ads, program, website)
    • Logo inclusion on Billboard (if available)
    • Logo inclusion on over-the-street banner
    • Logo inclusion on volunteer t-shirts
    • One entry in the parade (parade entry information must be received by March 15th)
    • One 10ft x 10ft booth space in the Festival Area (may be donated to a non-profit, booth information must be received by March 15th)
    • One Parade Unit Sign with your company name in Parade
    • Up to 3 banners to display around the event (banners provided by sponsor, max size 2'x4' unless approved)
    • 6 VIP Seating tickets (may be given away in Good Customer Drawings, to employees, to Senior Citizen groups, or to any other individuals or groups of your choice)
    • 10 Promotional Event Buttons (may be used for discounts at participating businesses listed on Butterandeggdays.com)
    • Your company will be acknowledged 4 times by Parade Announcers
    • May provide a 50-word marketing message to be read by Parade Announcers (this is separate from your parade unit announcer script and allows you to identify your business, its services, and why you choose to be a Sponsor)
    • May pass out promotional items during the parade (handouts must be approved & fit in with “green” requirements)

     

    Premier Beverage Garden Sponsor – $1,575 cash fee

    What you provide: Product donation for beer booths, Day of Staff & equipment, 10ftx20ft branded tents

    What we provide: SPONSORSHIP VALUE $5,000-$15,000

    • Identified as Presenting Sponsor of Beverage Garden
    • Beverage Tier Logo inclusion on all digital and printed acknowledgments (ads, program, website)
    • Logo inclusion on Billboard (if available)
    • Logo inclusion on over-the-street banner
    • Logo inclusion on volunteer t-shirts
    • One entry in the parade with latest possible deadline for entry information
    • One Parade Unit Sign with your company name in Parade
    • Up to 4 banners to display around the event (banners provided by sponsor, max size 2'x4' unless approved)
    • 6 VIP Seating tickets (may be given away in Good Customer Drawings, to employees, to Senior Citizen groups, or to any other individuals or groups of your choice)
    • 10 Promotional Event Buttons (may be used for discounts at participating businesses listed on Butterandeggdays.com)
    • Your company will be acknowledged 4 times by Parade Announcers
    • May provide a 50-word marketing message to be read by Parade Announcers (this is separate from your parade unit announcer script and allows you to identify your business, its services, and why you choose to be a Sponsor)
    • May pass out promotional items during the parade (handouts must be approved & fit in with “green” requirements)

     

    Special Division Sponsor – $2,625

    • Identified as Special Division Sponsor Lead in Parade
    • 2nd Tier Logo inclusion on all digital and printed acknowledgments (ads, program, website)
    • Logo inclusion on volunteer t-shirts
    • One entry in the parade (parade entry information must be received by March 15th)
    • One 10ft x 10ft booth space in the Festival Area (may be donated to a non-profit, booth information must be received by March 15th)
    • One Parade Unit Sign with your company name in Parade
    • Up to 2 banners to display around the event (banners provided by sponsor, max size 2'x4' unless approved)
    • 4 VIP Seating tickets (may be given away in Good Customer Drawings, to employees, to Senior Citizen groups, or to any other individuals or groups of your choice)
    • 10 Promotional Event Buttons (may be used for discounts at participating businesses listed on Butterandeggdays.com)
    • Your company will be acknowledged 2 times by Parade Announcers
    • May provide a 50-word marketing message to be read by Parade Announcers (this is separate from your parade unit announcer script and allows you to identify your business, its services, and why you choose to be a Sponsor)
    • May pass out promotional items during the parade (handouts must be approved & fit in with “green” requirements)

     

    Special Attraction Sponsor – $1,750

    Includes: Cow Chip Contest, Button Sponsor, Judging Station, Opening Ceremonies, Head Quarters, Barricades, Golf Carts, Bike Valet, Hydration Stations

    • Identified as Presenting Sponsor of appropriate attraction
    • 3rd Tier Logo inclusion on all digital and printed acknowledgments (ads, program, website)
    • One entry in the parade OR One 10ftx10ft booth space in the Festival Area (may be donated to a non-profit, booth/parade entry information must be received by March 15th)
    • One Parade Unit Sign with your company name in Parade
    • Up to 1 banner to display around the event (banners provided by sponsor, max size 2'x4' unless approved)
    • 2 VIP Seating tickets (may be given away in Good Customer Drawings, to employees, to Senior Citizen groups, or to any other individuals or groups of your choice)
    • 10 Promotional Event Buttons (may be used for discounts at participating businesses listed on Butterandeggdays.com)
    • Your company will be acknowledged 1 time by Parade Announcers
    • May pass out promotional items during the parade (handouts must be approved & fit in with “green” requirements)

     

    Corporate Display Sponsor – $1,575

    • 10ft x 10ft corner booth space in the Festival Area (booth space information must be received by March 15th)
    • 3rd Tier Logo inclusion on website

     

    Sponsor Club Leader – $1,050

    • 3rd Tier Logo inclusion on website
    • One entry in the parade (may be donated to a non-profit, parade entry information must be received by March 15th)
    • We will put your name/logo on a sign leading the Sponsor Club Unit in the parade
    • 1 banner to display around the event (banner provided by sponsor, max size 2'x4' unless approved)
    • 5 Promotional Event Buttons (may be used for discounts at participating businesses listed on Butterandeggdays.com)
    • Your company will be acknowledged 1 time by Parade Announcers

     

    Sponsor Club Member – $790

    • 3rd Tier Logo inclusion on website
    • One entry in the parade (may be donated to a non-profit, parade entry information must be received by March 15th)
    • We will put your name/logo with two others on a sign in the Sponsor Club Unit in the parade
    • 1 banner to display around the event (banner provided by sponsor, max size 2'x4' unless approved)
    • Your company will be acknowledged 1 time by Parade Announcers
    • Non-profit organizations may pass out promotional items during the parade at this level (handouts must fit in with “green” requirements)

     

    Trade/In-Kind Sponsorship Levels available upon request - please email Marie@PetalumaDowntown.com

     

    Or ~ Customize your Sponsorship Package!  We are committed to creating unique and mutually-beneficial partnerships with each sponsor by working with you to create a fully customized package designed to reach your business and marketing goals. Custom packages start at $1,500. Check the customize box below and we will contact you to customize your sponsorhip!

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  • Please call or email the Petaluma Downtown Association with questions

    707.762.9348 ~ Sarah@petalumadowntown.com

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