Butter & Egg - Sponsor Application
  • Sponsor Application

    Please complete this application for sponsorship interest. Contract and invoice will follow upon confirmation of sponsorship terms.
  • 2026 Butter & Egg Days Parade and Festival
    Saturday, April 18, 2026
    10 am - 5 pm, Parade at noon

     

    Theme: "America's Birthday - Petaluma Style"
    Celebrating 250 years of independence, ingenuity, and small-town pride

    “Americas’ Birthday – Petaluma Style” celebrates the nation’s 250th Birthday by honoring Petaluma’s deep agricultural roots and hometown spirit. This year’s Butter & Egg Days Parade recognizes the farmers, families, imigrants, makers, entrepreneurs, and creatives whose hard work, imagination, and ingenuity reflect the enduring American Dream. This celebration also pays respect to the Indigenous peoples who first stewarded this land, the courage of our founders, and the dedication of the dairy and egg farming community that shaped our town. Rooted in community, innovation, and independence, the parade celebrates the small-town spirit that continues to make Petaluma a vibrant place to call home. Head to Downtown Petaluma and celebrate with our community on this day of fun, history, and local pride!

    The Butter & Egg Days festivities kick off on Saturday, April 11 with the Opening Ceremonies at the Petaluma Historical Library and Museum (20 Fourth St), from Noon to 1pm. Mayor Kevin McDonnell will read a proclamation honoring the Grand Marshal and Good Egg. Come enjoy this display that shows the heart of our community.

    One week later on Saturday, April 18, the Butter & Egg Days Parade steps off at noon and will march through the historic downtown. The parade will showcase over 100 units with approximately 3,000 participants and 200 volunteers. Clover Sonoma will return to lead the Clover Kids’ Parade, which precedes the main parade at 11:30am with a procession of preschoolers and primary grade youngsters and their families.

    The parade is surrounded by a Festival that spreads over four city blocks from 10am-5pm offering a wide variety of food, crafts, beverage gardens, two large kid areas, live music, and more! This annual event aims to bring together the community for a day of fun and entertainment.

    The following weekend, Downtown Petaluma continues the celebration with our Annual Antique Faire, on Sunday, April 26.

    Happy Butter & Egg Days!!!

  • DEADLINE TO RECEIVE PRINT SPONSORSHIP BENEFITS - MARCH 15 (Deadline for Billboard inclusion - FEBRUARY 15)

    Call or email for availability after deadline

    707.762.9348

    Sarah@petalumadowntown.com

    Having a hard time with the online application? Download a PDF HERE.

  •  SPONSORSHIP PACKAGES
    (Logo Inclusion deadline - March 15th - Billboard deadline - February 15)

    Presenting Title Sponsor – $25,000

    Everything listed below and your company Name Listed as Title Sponsor on Poster Image and in all event advertising

     

    Premier Sponsor of All Butter & Egg Day Events – $10,500

    • Identified as Presenting Sponsor of event on poster & radio
    • Opportunity to talk about your support for the event at Opening Ceremonies
    • Top Tier Logo inclusion on all digital and printed acknowledgments (ads, program, website)
    • Logo inclusion on Billboard (if available)
    • Logo inclusion on over-the-street banner
    • Logo inclusion on volunteer t-shirts
    • Two entries in the parade (can donate to non-profit, parade entry information MUST be received by March 15th)
    • Two 10ftx10ft booth spaces in the Festival Area (may be donated to non-profit, booth information MUST be received by March 15th)
    • One “Proud Sponsor” Parade Unit Sign with your company name in Parade (created and carried by PDA)
    • Up to 3 banners displayed at event (provided by you, given to us by April 8, max size 2’x4’)
    • 10 VIP Seating tickets (may be given away in Good Customer Drawings, to employees, to Senior Citizen groups, or to any other individuals or groups of your choice)
    • 30 Promotional Event Buttons (may be used for discounts at participating businesses listed on Butterandeggdays.com)
    • Your company will be acknowledged 4 times by Parade Announcers (at 5 different announcer stands)
    • May provide a 20-word marketing message to be read by Parade Announcers (this is separate from your parade unit announcer script and allows you to identify your business, its services, and why you choose to be a Sponsor)
    • May pass out promotional items during the parade (handouts must be approved & fit in with “green” requirements)

     

    Premier Sponsor of a Main Attraction – $5,250

    Includes: Finish Line, Kids Parade, Kids Area, Main Stage, Recycling Stations, Entry Workshop, Organic Harvest Market, Bike Valet, Hydration Stations

    • Identified as Presenting Sponsor of appropriate attraction
    • Top Tier Logo inclusion on all digital and printed acknowledgments (ads, program, website)
    • Logo inclusion on Billboard (if available)
    • Logo inclusion on over-the-street banner
    • Logo inclusion on volunteer t-shirts
    • One entry in the parade (can donate to non-profit, parade entry information MUST be received by March 15th)
    • One 10ftx10ft booth space in the Festival Area (may be donated to non-profit, booth information MUST be received by March 15th)
    • One Banner (provided by you) with your company name carried by PDA in Parade
    • One “Proud Sponsor” Parade Unit Sign with your company name in Parade (created and carried by PDA)
    • Up to 2 banners displayed at event (provided by you, given to us by April 8, max size 2’x4’)
    • 6 VIP Seating tickets (may be given away in Good Customer Drawings, to employees, to Senior Citizen groups, or to any other individuals or groups of your choice)
    • 10 Promotional Event Buttons (may be used for discounts at participating businesses listed on Butterandeggdays.com)
    • Your company will be acknowledged 4 times by Parade Announcers (at 5 different announcer stands)
    • May provide a 20-word marketing message to be read by Parade Announcers (this is separate from your parade unit announcer script and allows you to identify your business, its services, and why you choose to be a Sponsor)
    • May pass out promotional items during the parade (handouts must be approved & fit in with “green” requirements)

     

    Premier Beverage Garden Sponsor – $1,575 cash fee

    What you provide: Product donation for beer booths, Day of Staff & equipment, 10ftx20ft branded tents

    What we provide: SPONSORSHIP VALUE $15,000

    • Identified as Presenting Sponsor of Beverage Garden
    • Beverage Top Tier Logo inclusion on all digital and printed acknowledgments (ads, program, website)
    • Logo inclusion on Billboard (if available)
    • Logo inclusion on over-the-street banner
    • Logo inclusion on volunteer t-shirts
    • One entry in the parade (can donate to non-profit, parade entry information MUST be received by March 15th)
    • One “Proud Sponsor” Parade Unit Sign with your company name in Parade (created and carried by PDA)
    • Up to 2 banners displayed at event (provided by you, given to us by April 8, max size 2’x4’)
    • 6 VIP Seating tickets (may be given away in Good Customer Drawings, to employees, to Senior Citizen groups, or to any other individuals or groups of your choice)
    • 10 Promotional Event Buttons (may be used for discounts at participating businesses listed on Butterandeggdays.com)
    • Your company will be acknowledged 4 times by Parade Announcers (at 5 different announcer stands)
    • May pass out promotional items during the parade (handouts must be approved & fit in with “green” requirements) 

     

    Special Division Sponsor – $2,625

    • Identified as Special Division Sponsor Lead in Parade & Parade Line-Up
    • 2nd Tier Logo inclusion on all digital and printed acknowledgments (ads, program, website)
    • Logo inclusion on volunteer t-shirts 
    • One entry in the parade (can donate to non-profit, parade entry information MUST be received by March 15th)
    • One 10x10 booth space in the Festival Area (may be donated to non-profit, booth information MUST be received by March 15th)
    • One “Proud Sponsor” Parade Unit Sign with your company name in Parade (created and carried by PDA)
    • Up to 1 banner displayed at event (provided by you, given to us by April 8, max size 2’x4’)
    • 4 VIP Seating tickets (may be given away in Good Customer Drawings, to employees, to Senior Citizen groups, or to any other individuals or groups of your choice)
    • 10 Promotional Event Buttons (may be used for discounts at participating businesses listed on Butterandeggdays.com)
    • Your company will be acknowledged 2 times by Parade Announcers (at 5 different announcer stands)
    • May pass out promotional items during the parade (handouts must fit in with “green” requirements)

     

    Special Attraction Sponsor – $1,750

    Includes: Cow Chip Contest, Button Sponsor, Judging Station, Opening Ceremonies, Head Quarters, Barricades, Golf Carts

    • Identified as Presenting Sponsor of appropriate attraction
    • 3rd Tier Logo inclusion on all digital and printed acknowledgments (ads, program, website)
    • One entry in the parade OR One 10ftx10ft booth space in the Festival Area (can donate to a non-profit, booth/parade entry information MUST be received by March 15th)
    • One “Proud Sponsor” Parade Unit Sign with your company name in Parade (created and carried by PDA)
    • Up to 1 banner displayed at event at your special attraction (provided by you, given to us by April 8, max size 2’x4’)
    • 2 VIP Seating tickets (may be given away in Good Customer Drawings, to employees, to Senior Citizen groups, or to any other individuals or groups of your choice)
    • 10 Promotional Event Buttons (may be used for discounts at participating businesses listed on Butterandeggdays.com)
    • Your company will be acknowledged 1 time by Parade Announcers (at 5 different announcer stands)
    • Can pass out promotional items during the parade (handouts must be approved & fit in with “green” requirements)  

    Corporate Display Sponsor – $1,575

    • 10ft x 10ft corner booth space in the Festival Area (booth space information must be received by March 15th)
    • 3rd Tier Logo inclusion on website

     

    Sponsor Club Leader – $1,050

    • 4th Tier Logo inclusion on website
    • One entry in the parade (can donate to non-profit, parade entry information MUST be received by March 15th)
    • One “Proud Sponsor” Parade Unit Sign with your company name in Parade (created and carried by PDA) leading the Sponsor Club Unit in the parade
    • 1 banner displayed at event (provided by you, given to us by April 8, max size 2’x4’)
    • 5 Promotional Event Buttons (may be used for discounts at participating businesses listed on Butterandeggdays.com)
    • Your company will be acknowledged 1 time by Parade Announcers (at 5 different announcer stands) 

     

    Sponsor Club Member – $790

    • 4th Tier Logo inclusion on website
    • One entry in the parade (can donate to non-profit, parade entry information MUST be received by March 15th)
    • We will put your name/logo with others on a “Proud Sponsor” Parade Unit Sign (created and carried by PDA) in the Sponsor Club Unit in the parade
    • Your company will be acknowledged 1 time by Parade Announcers (at 5 different announcer stands)
    • Non-profit organizations may pass out promotional items during the parade at this level (handouts must fit in with “green” requirements)

     

    Large Media Trade/In Kind Sponsorships

    • 5th Tier Logo inclusion on website
    • One entry in the parade OR One 10ftx10ft booth space in the Festival Area (can donate to a non-profit, booth/parade entry information MUST be received by March 15th)
    • We will put your name/logo with others on a “Proud Sponsor” Parade Unit Sign (created and carried by PDA) in the Sponsor Club Unit in the parade
    • Your company will be acknowledged 1 time by Parade Announcers (at 5 different announcer stands)

     

    Small Donation Sponsorships

    • 5th Tier Logo inclusion on website
    • Your company will be acknowledged 1 time by Parade Announcers (at 5 different announcer stands)

     

    Or ~ Customize your Sponsorship Package!  We are committed to creating unique and mutually-beneficial partnerships with each sponsor by working with you to create a fully customized package designed to reach your business and marketing goals. Custom packages start at $1,500. Check the customize box below and we will contact you to customize your sponsorhip!

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  • Please call or email the Petaluma Downtown Association with questions

    707.762.9348 ~ Sarah@petalumadowntown.com

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