JAYNEÉ “DOLLY” BENAVIDEZ
FOUNDER & DIRECTOR OF STRATEGIC DEVELOPMENT
NATIONAL | USA
SEWELL POINT | BET ON ME FOUNDATION
Entrepreneur • Political Campaign Strategist • Marketing & Branding Visionary • Singer-Songwriter • Entertainment Creative • Cannabis Industry Advocate • Nonprofit Executive • Social Justice Leader
A VISIONARY. A STRATEGIST. A WOMAN OF PURPOSE.
Jayneé “Dolly” Benavidez is a multifaceted entrepreneur, political campaign strategist, marketing and branding visionary, singer-songwriter, nonprofit executive, and social justice advocate whose experience spans the cannabis industry, entertainment, political communications, business development, public service, and community leadership.
As Founder & Director of Strategic Development — National, USA, for Sewell Point and Bet On Me Foundation, Benavidez provides strategic leadership across two nonprofit organizations united by a broader mission to advance justice reform, family empowerment, second chances, workforce development, community safety, and generational opportunity.
Her professional journey is anything but conventional.
It reflects the intersection of entrepreneurship, creativity, political strategy, marketing intelligence, lived experience, and a determination to challenge barriers that limit human potential.
Known for her bold ideas, entrepreneurial instincts, creative intelligence, and ability to recognize opportunities where others see obstacles, Benavidez brings a multidisciplinary approach to leadership.
Her philosophy is rooted in the belief that meaningful change requires more than inspiration. It demands vision, strategic execution, organizational structure, accountability, collaboration, and the courage to build solutions where they do not yet exist.
She is not simply building organizations. She is building platforms for opportunity, influence, and generational impact.
ENTREPRENEURSHIP, BUSINESS DEVELOPMENT & EXECUTIVE LEADERSHIP
Benavidez's entrepreneurial background reflects experience across business operations, retail leadership, marketing, organizational development, customer relations, strategic communications, and community-based initiatives.
Throughout her professional journey, she has developed an understanding of consumer behavior, brand positioning, operational efficiency, business relationships, organizational planning, and the importance of connecting innovation with practical execution.
She approaches entrepreneurship with a combination of creativity and strategic discipline, recognizing that successful organizations require more than compelling ideas.
They demand financial responsibility, operational systems, strong leadership, adaptability, and a clear understanding of the markets and communities they serve.
Her experience across multiple industries allows her to identify connections between business development, public engagement, economic opportunity, and organizational sustainability.
She believes entrepreneurship is not simply about generating revenue or creating a recognizable brand.
It is about building something capable of producing lasting value.
MARKETING, BRANDING & CREATIVE STRATEGY
A defining strength of Benavidez's professional identity is her expertise in marketing, branding, visual storytelling, and strategic communications.
Her creative and analytical approach encompasses brand development, campaign messaging, promotional strategy, audience engagement, public relations outreach, digital communications, organizational positioning, and community-centered storytelling.
She understands the relationship between identity, perception, emotion, and influence—and how effective communication can transform an idea into a recognizable movement.
Whether developing a brand concept, shaping an organization's public image, designing a campaign, or introducing a community initiative, Benavidez focuses on creating messaging that is purposeful, memorable, and capable of inspiring action.
Her approach emphasizes consistency, credibility, audience understanding, and the importance of communicating a clear organizational identity.
She recognizes that branding extends beyond visual presentation.
It is the foundation of how an organization communicates its values, earns trust, establishes relationships, and distinguishes itself in an increasingly competitive environment.
For Benavidez, marketing is not simply about being seen. It is about being understood, remembered, and trusted.
POLITICAL CAMPAIGN STRATEGY, PUBLIC INFLUENCE & COMMUNICATIONS
Beyond entrepreneurship and nonprofit leadership, Benavidez brings expertise in political campaign strategy, public messaging, brand positioning, and strategic communications.
Her understanding of political campaigns reflects the intersection of audience engagement, public perception, campaign identity, organizational planning, community relationships, and effective storytelling.
Her strategic capabilities include campaign narrative development, public-facing brand identity, outreach planning, communications strategy, issue-based messaging, and the development of initiatives designed to connect candidates, organizations, and public audiences.
She recognizes that effective political campaigns require more than public visibility.
They demand clear objectives, disciplined communication, credibility, organizational structure, relationship building, and a thoughtful understanding of the issues affecting communities.
Her background in marketing, entrepreneurship, entertainment, and community advocacy informs her approach to political communications and public engagement.
She understands the importance of translating complex ideas into accessible messages while maintaining consistency between an organization's identity, values, and public commitments.
Her political strategy expertise also contributes to her work in nonprofit advocacy, institutional partnerships, community relations, and public policy awareness.
Her strategic philosophy is centered on understanding people, communicating with purpose, building trust, and turning vision into organized action.
THE CANNABIS INDUSTRY, THE WAR ON DRUGS & THE EVOLUTION OF JUSTICE
Benavidez's background in the cannabis industry represents a significant chapter in her entrepreneurial journey and her understanding of the relationship between commerce, public policy, criminalization, and social equity.
Her experiences during the era of cannabis prohibition exposed her firsthand to the consequences of the War on Drugs and the long-term barriers that criminal justice involvement can create for individuals and families.
As cannabis laws evolved and the industry developed into a regulated commercial marketplace in many states, she recognized the contrast between expanding economic opportunity and the continuing challenges faced by individuals affected by earlier enforcement policies.
For Benavidez, the issue was never simply about cannabis.
It was about the people, families, and communities whose lives had been shaped by laws and policies that continued to affect them long after their circumstances changed.
Her experiences contributed to her commitment to criminal justice reform, expungement access, equitable workforce opportunities, economic empowerment, and second chances.
She believes meaningful reform requires examining not only the laws that change but also the lasting consequences experienced by individuals and families.
Her advocacy reflects the belief that accountability and rehabilitation can coexist—and that people should have meaningful opportunities to demonstrate personal growth and rebuild their lives.
A person's past may explain part of their journey, but it should never be the sole authority over their future.
MUSIC, ENTERTAINMENT & CULTURAL INFLUENCE
Benavidez is also a singer-songwriter and creative entrepreneur with a passion for music, entertainment, artistic expression, storytelling, and media development.
Her creative interests reflect an understanding of entertainment as both an industry and a powerful platform for connecting audiences, influencing culture, and elevating meaningful conversations.
She recognizes that music, media, and storytelling can communicate human experiences in ways that traditional reports, institutional messaging, and public campaigns often cannot.
Her creative vision includes developing entertainment and media concepts centered on empowerment, family relationships, faith, personal growth, resilience, and social impact.
Through this intersection of entertainment and advocacy, she seeks to create platforms that celebrate authentic experiences, amplify overlooked voices, and inspire conversations that encourage understanding and positive change.
Benavidez views creativity not as separate from leadership, but as an essential component of innovation, public engagement, and cultural influence.
She believes entertainment can do more than capture attention. It can educate, inspire, empower, and bring people together around a shared purpose.
PROFESSIONAL DEVELOPMENT, PUBLIC SERVICE & ORGANIZATIONAL LEADERSHIP
Beyond entrepreneurship and creative development, Benavidez brings professional experience across retail management, customer service, nonprofit environments, public service, community outreach, and business operations.
These experiences have strengthened her abilities in communication, organizational planning, problem-solving, service delivery, team coordination, relationship development, and managing complex responsibilities.
Her continued professional development includes nonprofit governance, fundraising, grant seeking, financial stewardship, strategic planning, leadership, effective communication, emergency preparedness, and incident management.
She recognizes the importance of combining visionary leadership with responsible governance, transparent operations, sound financial management, and measurable organizational outcomes.
Her approach emphasizes collaboration across sectors, including nonprofit organizations, educational institutions, businesses, public agencies, legal professionals, and community stakeholders.
She believes that strong leadership is demonstrated not only through ideas and ambition, but through the systems, partnerships, and opportunities an organization develops to serve others effectively.
THE BEGINNING OF A GREATER PURPOSE
2021 — SEWELL POINT: WHERE THE NONPROFIT JOURNEY BEGAN
Benavidez's nonprofit leadership journey began in 2021 with Sewell Point.
Working alongside Juan Sewell, the organization's original founder, she became involved in advancing a mission focused on criminal justice reform, second chances, community advocacy, workforce opportunities, and improving the lives of justice-impacted individuals.
Sewell Point was developed around a fundamental belief: people should not be permanently defined by their past, and meaningful rehabilitation requires access to opportunities that allow individuals to rebuild their lives.
For many individuals affected by incarceration, the challenges do not end when their legal obligations are completed.
Criminal records, employment barriers, housing instability, limited access to professional opportunities, and financial hardship can continue affecting individuals and families for years.
Through expungement initiatives, community partnerships, workforce development efforts, and community violence intervention, Sewell Point works to connect individuals with resources that support stability, independence, and long-term success.
For Benavidez, the work represented an opportunity to combine her entrepreneurial expertise, marketing abilities, strategic thinking, and personal understanding of systemic barriers with a mission rooted in community service.
Her involvement strengthened her commitment to nonprofit development, organizational leadership, institutional partnerships, and the creation of sustainable opportunities for underserved populations.
But as the work continued, a broader vision began to emerge.
She recognized that helping individuals overcome legal and economic barriers was only one part of the challenge.
Behind many justice-impacted individuals were children, parents, spouses, and families experiencing the consequences of separation, instability, and limited opportunity.
Addressing those needs would require a second part of the mission—one centered on children, families, healing, education, and generational empowerment.
AUGUST 2025 — BET ON ME FOUNDATION: THE SECOND PART OF THE VISION
In August 2025, Benavidez founded Bet On Me Foundation as the second part of the broader vision that began with Sewell Point.
Its creation represented both a strategic expansion of the organizations' collective mission and a deeply personal commitment to building a legacy for her children.
Bet On Me Foundation was not created to replace Sewell Point. It was created to extend the mission into the lives of families and future generations.
Where Sewell Point focuses on justice reform, second chances, workforce opportunities, and community safety, Bet On Me Foundation emphasizes family reunification, youth mentorship, education, mental health awareness, sports, empowerment, and long-term family stability.
Together, the two foundations reflect an understanding that individual success and family well-being are deeply interconnected.
A person rebuilding after incarceration may need employment opportunities, but their family may also need resources, support, and opportunities for reconnection.
A child navigating adversity may need mentorship, educational assistance, emotional support, and access to positive experiences.
A community facing economic instability may need both workforce development and programs that invest in the next generation.
Bet On Me Foundation was created to help address these interconnected needs.
For Benavidez, its founding also reflected her experiences as a mother and her determination to transform difficult chapters of her life into opportunities for others.
She envisioned an organization that would not only advocate for families but also develop programs, partnerships, and resources capable of strengthening them.
What began as a personal promise became a mission for children, families, and communities.
DECEMBER 21, 2025 — THE OFFICIAL ARIZONA LAUNCH
On December 21, 2025, Bet On Me Foundation officially launched in Arizona at an Arizona Cardinals game.
The occasion marked an important milestone in the development of the foundation and the expansion of the broader vision shared with Sewell Point.
Launching in an environment centered on sports, families, and community reflected the foundation's commitment to connection, youth opportunity, and meaningful experiences.
For Benavidez, the launch represented more than the public introduction of a new nonprofit organization.
It symbolized years of personal growth, professional development, perseverance, and the determination to create something that could benefit families beyond her own.
The launch established a foundation for expanding community programs, developing partnerships, and building a lasting presence in Arizona.
The vision that began with Sewell Point in 2021 had grown into two foundations working toward a shared purpose.
TWO FOUNDATIONS. ONE COLLABORATIVE LEADERSHIP VISION.
Today, Sewell Point and Bet On Me Foundation are operated through the collaborative leadership of Juan Sewell and Jayneé “Dolly” Benavidez.
Both organizations maintain their respective nonprofit identities and missions while working together to address interconnected challenges affecting individuals, families, and communities.
As Founder & Director of Strategic Development — National, USA, for both foundations, Benavidez focuses on organizational strategy, national expansion, institutional partnerships, program development, brand positioning, fundraising strategy, and long-term sustainability.
Her leadership brings together the entrepreneurial, creative, political communications, operational, and community-centered experience she has developed throughout her career.
Working collaboratively with Sewell, she helps advance initiatives involving criminal justice reform, expungement resources, workforce development, community violence intervention, family advocacy, youth mentorship, and economic empowerment.
Their approach emphasizes collaboration across sectors, including nonprofit organizations, employers, educational institutions, legal professionals, public agencies, and community stakeholders.
They recognize that lasting community transformation requires more than isolated programs.
It requires organizations willing to understand the relationships between justice, employment, education, family stability, and economic opportunity.
Sewell Point helps create pathways toward second chances and independence. Bet On Me Foundation extends that commitment into family support, youth development, healing, and generational opportunity.
Together, they seek to develop a comprehensive approach to strengthening individuals, families, and communities.
WHO SHE FIGHTS FOR — AND WHY IT MATTERS
Benavidez's commitment to advocacy is deeply informed by her personal experiences navigating adversity, institutional barriers, and the process of rebuilding.
She understands that the consequences of systemic challenges often extend beyond one individual, affecting children, parents, employment opportunities, financial stability, and entire communities.
She advocates for parents seeking to strengthen relationships with their children, individuals working to rebuild after incarceration, young people who need mentorship, and families navigating difficult circumstances.
She stands for children whose voices deserve to be heard, women pursuing independence, men working toward personal growth, and communities seeking greater access to resources and opportunities.
She believes that justice must be pursued with integrity, that children deserve safety and stability, and that individuals should have meaningful opportunities to demonstrate growth and responsibility.
Her advocacy does not seek to eliminate accountability.
It seeks to ensure that accountability, fairness, rehabilitation, compassion, and opportunity can exist together.
Behind every case is a human story. Behind every barrier is a person. And behind every second chance is a future that still deserves consideration.
BUILDING PROGRAMS THAT REACH BEYOND ONE GENERATION
Through her leadership with both foundations, Benavidez has helped shape a broad vision of community development and empowerment.
Her initiatives and program concepts encompass family reunification, youth mentorship, sports, educational support, workforce readiness, mental health awareness, empowerment, and community engagement.
Among the initiatives developed through this vision are Bet On Me Sports, Bet On Her, Bet On Him, Bet On Us, Bet On Family, Keys to Comfort, Samantha's Dream, and additional projects designed to respond to the needs of individuals and families.
The foundations' collaborative work also includes second-chance resource events, expungement initiatives, community partnerships, and exploration of workforce development and apprenticeship opportunities.
Some programs are active community initiatives, while others are in development as the organizations build the necessary resources, partnerships, and infrastructure.
Benavidez believes that meaningful impact requires thoughtful planning, responsible stewardship, strong governance, and measurable outcomes.
Her goal is to create sustainable programs that continue serving communities beyond individual events, campaigns, or leadership terms.
A PERSONAL LEGACY BUILT FOR HER CHILDREN
At the heart of Bet On Me Foundation is a deeply personal commitment to family and legacy.
Benavidez's experiences as a mother have shaped her understanding of family separation, resilience, and the importance of preserving meaningful connections between parents and children.
Her vision for the foundation is rooted in a desire to build something her children can be proud of and future generations can continue.
She hopes to leave behind more than an organizational name or a collection of programs.
She wants to establish a legacy of service, compassion, accountability, and opportunity—one that demonstrates how personal adversity can be transformed into purposeful action.
For Benavidez, legacy is not measured solely by recognition or professional accomplishment.
It is measured by the lives improved, the doors opened, the families supported, and the opportunities created for people who might otherwise have been overlooked.
Her children are part of the reason she began building. Future generations are part of the reason she intends to continue.
NATIONAL STRATEGIC DEVELOPMENT & THE FUTURE OF BOTH FOUNDATIONS
Benavidez's long-term vision extends beyond the growth of two nonprofit organizations.
She seeks to contribute to a broader movement connecting entrepreneurship, entertainment, political communications, education, justice reform, workforce development, family empowerment, and community opportunity.
With organizational efforts connected to Arizona and Illinois, her national strategic vision emphasizes developing sustainable partnerships, strengthening nonprofit infrastructure, expanding programs, and creating opportunities for communities across the United States.
Her leadership philosophy centers on collaboration, accountability, strategic growth, creative innovation, and the development of future leaders.
She believes strong organizations must be built to outlast their founders and continue producing meaningful results for generations.
As a mother, entrepreneur, singer-songwriter, political campaign strategist, marketing visionary, nonprofit founder, and advocate, she remains committed to building a legacy grounded in dignity, service, innovation, and purpose.
Jayneé “Dolly” Benavidez is more than a founder, more than a strategist, and more than an advocate. She is a builder of ideas, a champion for opportunity, and a woman determined to turn vision into lasting impact.
Her mission is to create opportunities where barriers once existed, elevate voices that deserve to be heard, and help build a future where justice, dignity, family stability, and second chances are more than promises.
JUSTICE HAS A VOICE. SO DO WE.
SEWELL POINT × BET ON ME FOUNDATION
"SAY YES" "BET ON ME"
People. Families. Second Chances. Opportunity. Legacy.