ABOUT US:
At Scaling with Systems, We Will Build Simple Systems That Turns Strangers Into Happy Clients On Autopilot. We are dedicated to driving success through innovation and efficiency. Join our dynamic team and contribute to our mission of delivering exceptional results.
ROLE:
As the Thumbnail Designer at Scaling with Systems, you will play a pivotal role in enhancing our brand's digital presence and audience engagement on platforms like YouTube. Your primary responsibility is to create compelling, visually appealing thumbnails that capture the essence of our video content and resonate with our target audience. This role requires a blend of creativity and strategic thinking, as you'll be tasked with designing thumbnails that not only align with our brand identity but also stand out in the competitive digital landscape. You'll collaborate closely with our content creation and marketing teams, using your expertise in graphic design and understanding of social media trends to drive higher view rates and engagement, thereby contributing significantly to our brand's growth and success.
RESPONSIBILITIES:
- Collaborate with content creators, marketing, and media teams to align on video content and branding requirements.
- Design engaging, visually appealing thumbnails for YouTube, adhering to brand guidelines to boost click-through rates.
- Use design tools like Adobe Photoshop, Illustrator, or similar software to create thumbnails.
- Conduct A/B testing of different thumbnail designs to determine the most effective visuals.
- Stay updated with YouTube's best practices and emerging design trends.
- Work closely with video editors to ensure alignment between video content and thumbnail design.
- Provide regular updates and communicate efficiently using tools like Slack and Asana.
- Participate in regular meetings with various departments to understand needs and priorities.
- Monitor performance metrics of thumbnails and report to the relevant team regularly.
- Maintain high quality and consistency in all thumbnails, revising as needed.
QUALIFICATIONS:
- Minimum of 3 years of experience in graphic design, with a focus on YouTube thumbnail design.
- Proficiency in Adobe Photoshop, Illustrator, or similar design software.
- In-depth knowledge of YouTube's platform, including design specifications, trends, and best practices.
- Excellent communication, creativity, and collaboration skills.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Experience with A/B testing and data analysis for design optimization.
- Willingness to work remotely and adapt to Eastern Standard Time.
- A portfolio demonstrating relevant thumbnail design experience.
- Exceptional ability to communicate effectively in English, both verbally and in writing.
MEASURES OF SUCCESS:
- Production & Efficiency: Deliver xx of thumbnails per week, adhering to set deadlines without compromising quality.
- Click-Through Rate (CTR): Achieve and maintain a CTR of xx% or higher on all designed thumbnails.
- View Count: Contribute to a xx% increase in view counts for videos with newly designed thumbnails.
- Conversion Rate: Attain a conversion rate of xx% for marketing or sales videos, indicating the effectiveness of the thumbnail in driving desired viewer actions.
- Feedback and Revisions: Limit the number of thumbnail revisions to no more than XX per design, indicating initial design alignment with requirements.
- Brand Consistency: Achieve an "Exceeds Expectations" rating in regular brand consistency evaluations for thumbnails.
HOURS:
The company operates in Eastern Standard Time.
SALARY:
To be determined based on experience and qualifications.
BENEFITS:
Work-life balance by working 100% remotely from anywhere.
SCALING WITH SYSTEMS CORE VALUES:
Our core values are the heart and soul of this incredible company. The right person for this role will appreciate each of these values, personally subscribe to them, and understand why each is critical to having a great business.
- Client Obsession - our goal is to never have to “acquire” another client again, our clients do that for us. Everything we do is to make it easier for our clients to see success in less time and with less effort/sacrifice. "A referral from every client, every client from a referral." -Autumn Associates
- Simplification And Systemization - we work to identify the root cause of issues and then create the simplest system to solve it once and for all. In a quest to get and be “more,” it’s very easy to add ”more,” but we prefer having and doing less to achieve “more”. "The more constraints one imposes, the more one frees one's self." -Igor Stravinsky
- Extreme Ownership - to blame someone else is to admit you are powerless. We do what is asked and then some. If someone else messes up it was our fault for counting on them in the first place. Complaining and excuses will not be tolerated. "Responsibility equals accountability equals ownership. And a sense of ownership is the most powerful weapon a team or organization can have." -Pat Summitt
- Radical Transparency - transparency builds trust, trust builds teams, and teams build companies. Transparency sometimes means revealing your flaws, which only creates more trust, which only builds better companies. "If you are handling things well, radical transparency will make that clear, and if you are handling things badly, radical transparency will make that clear as well, so it helps to maintain high standards." -Ray Dalio
- Speed, Experimentation, And Execution Without Compromising Accuracy - we move fast, creating a minimum viable product and iterating 4-5 times before most have tried once. Although the minimum viable product may not be perfect at first, through the iterations we quickly make it so. “Action leads to insight more often than insight leads to action.” -Unknown