Ryan Wert has always believed that planning for the future requires clarity, patience, and precision. As the Founder and Principal Agent of BrightStar Insurance Partners, he leads a firm that focuses on designing life insurance strategies for high-net-worth individuals, business owners, and senior executives. His work primarily centers around premium-financed life insurance and liquidity planning, with a clear goal of preserving the financial foundations his clients have worked hard to build. Ryan Wert’s approach is based on careful structure, thoughtful communication, and a commitment to helping clients make decisions grounded in understanding and long-term purpose.
Entering the Industry
He began his career in the insurance field at a boutique brokerage firm that specialized in high-value and complex planning cases. From the start, he was drawn to the deeper meaning behind financial planning—seeing how well-structured life insurance could protect businesses, provide continuity during change, and safeguard wealth across generations. Ryan realized early that success in this profession was not about selling policies but about creating tailored solutions built around each person’s unique goals and circumstances.
During his early career, he worked alongside consultants, attorneys, and financial institutions that emphasized the importance of precision and transparency. Through these experiences, he learned that authentic client relationships are built on logic and trust, not persuasion. Clients quickly recognized that he offered honest answers and clear explanations, rather than sales pitches. This foundation of integrity shaped his professional path and continues to influence how he serves clients today. He built his career on the belief that every client deserves clarity, respect, and an advisor who truly listens to their priorities.
Founding BrightStar Insurance Partners
When Ryan Wert founded BrightStar Insurance Partners, his mission was to create a company built entirely around custom planning. Every plan he develops is tailored not only to financial objectives and liquidity requirements but also to family dynamics and long-term aspirations. His firm’s approach combines careful modeling, comprehensive analysis, and open communication, ensuring clients fully understand how their plans function now and in the future.
He encourages open conversations about assumptions, expectations, and possible outcomes. This approach enables clients to make informed decisions that align with their values and vision. Rather than relying on complexity, he simplifies strategies so clients can clearly see how each component works within their overall structure. His goal is to empower people to understand and manage their plans confidently, knowing that every recommendation is made with precision and purpose.
At BrightStar, he built a culture that values education and collaboration. Clients are guided step by step through their planning journey, gaining both clarity and confidence. This process not only builds strong client relationships but also ensures that plans remain sustainable as personal and financial circumstances evolve.
Strategic Life Insurance Planning
For more than a decade, Ryan has helped clients design strategies that secure multimillion-dollar coverage and provide liquidity for estate and business planning. His work in premium-financed life insurance allows clients to maintain their investment strategies while obtaining long-term financial protection.
For business owners, he creates liquidity solutions that allow access to capital without jeopardizing family security. For executives with concentrated equity or deferred compensation, he develops plans that balance risk and introduce financial stability in unpredictable markets. Each strategy is carefully designed to consider the client’s time horizon, risk tolerance, and overall financial goals.
His approach emphasizes accuracy and thoughtfulness. Every plan is built one case at a time, reflecting his commitment to thorough preparation over volume. This consistency has shaped his reputation for professionalism and reliability. He takes pride in helping clients understand how each element contributes to their larger goals and ensures that their plans are positioned for long-term success.
Professional Network and Reputation
Through his leadership, BrightStar Insurance Partners has established itself as a trusted resource for attorneys, accountants, private banks, and family offices. These professionals frequently refer clients to him because they trust his ability to create plans that align seamlessly with broader financial and estate strategies. His transparent communication and structured approach make him a valued collaborator within the professional community.
Ryan Wert explains every plan in straightforward terms, outlining assumptions, costs, and potential results. There are no hidden details or confusing presentations—just structured, logical planning that any advisor can review and support. His emphasis on collaboration ensures that each client’s advisory team works together toward a shared objective.
Although several insurance companies have recognized him for his professional success, he values referrals from clients above all other forms of acknowledgment. For him, the most significant measure of success is when a client trusts him enough to refer someone important to them. That level of trust is earned through consistency, honesty, and a proven ability to deliver what he promises.
Working Approach and Client Trust
His process begins with a comprehensive understanding of a client’s complete financial picture—their goals, obligations, and long-term plans. He uses detailed modeling to demonstrate how various strategies perform under different economic or market conditions. Ryan then walks clients through funding requirements, lender participation, expected returns, and governance structure, ensuring that every detail is clear and documented.
This method reduces uncertainty and minimizes unnecessary costs. It also enhances the durability of plans over time, ensuring they remain stable in changing markets and economic environments. His relationships often span years and sometimes decades, built on mutual respect and trust.
He believes that reliability and communication are the foundation of lasting partnerships. He focuses on simple, meaningful actions—returning calls promptly, providing detailed explanations, and maintaining open dialogue. Each small interaction reinforces his clients’ confidence, demonstrating that they have a partner committed to their success and peace of mind.
Community Values and Philanthropy
He grew up in Folsom, California, where he learned the importance of accountability and community engagement at an early age. These lessons continue to influence his personal and professional life. For over five years, he has supported the Folsom Police Foundation, contributing to initiatives that enhance community safety and promote public trust and support. He also supports the Odisha Society of America, an organization that helps provide educational opportunities for underprivileged youth in India.
Now residing in Winter Park, Florida, Ryan Wert remains deeply connected to his family and continues to balance his professional responsibilities with community involvement. Outside of work, he enjoys golf and has spent time coaching youth football. Coaching has taught him valuable lessons about patience, teamwork, and leadership. It has also reinforced the idea that long-term success, whether in sports or financial planning, comes from consistent effort and genuine care.
Professional Presence Today
Today, he continues to guide BrightStar Insurance Partners with a calm and deliberate approach, focusing on clarity and trust. He believes that people make better financial decisions when they are fully informed and treated with respect. This belief informs the way he leads conversations, builds relationships, and develops strategies that benefit clients in the long term.
BrightStar continues to grow through referrals, lasting partnerships, and client loyalty. He remains personally involved in every major case, ensuring that each plan reflects both the client’s current circumstances and future aspirations. His careful, measured approach ensures that clients always understand what their plans are designed to achieve.
Working with Ryan Wert means engaging with someone who values precision, transparency, and long-term relationships. His mission is to help clients protect their wealth, strengthen their financial foundations, and build legacies that reflect their goals and values. Ryan Wert continues to lead his firm with the same dedication, care, and patience that have defined his work since the beginning of his career.
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Portfolio: https://ryanwert.com