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BASIC LOGO

A few characteristics of simple logos include clean and modern fonts or simple lines and illustrations. As far as color goes, they are black and white or often make use of a single color. In some cases, they also make creative use of whitespace to convey a hidden meaning

 

3D LOGO DESIGN

3-D logos are unique in that they are primarily designed for high-resolution media displays. This type of logo will look stunning on your web site and in television commercials. It will pop on TV displays in the office, as well as, look sharp on paper, hats, tee shirts, and other types of media including the computer.

 6 LOGO VARIATION

Horizontal Logo

An ideal shape for a logo is a horizontal rectangle. That doesn’t mean that the actual shape of the logo needs to be a rectangle, but the live area should be like a wide rectangle. A horizontal logo can be used on your website, corporate invoice and stationary or online and in print where the vertical logo doesn’t fit.

Vertical or Stacked Logo

You’ll need a square or stacked logo variation for when the space on print or web do not accommodate the horizontal logo. Favicons and avatars are two common places where you may need to represent your company or brand with a small, square version of your logo. Your avatar most likely will be used on your social media profiles like Facebook and Twitter.

Icon & Wordmark

It’s beneficial to also have a custom icon or “mark” that acts almost as an extension of your logo. A mark or icon can be used to literally mark your work/client touchpoints without slapping your whole logo on everything.

Brands with a distinctive wordmark (the typography) and icon (brandmark) benefit from using these elements together or individually to represent their brand. The arrangement of the components of a logo will help your brand work in different media. A stacked, centered layout works well on labels and signage, but a horizontal layout may be best in the header of a website, in a banner ad, or on the spine of a printed brief or annual report. The A-Team Irrigation branding is an excellent example of these icon and wordmark variations.

The Single-Color & Reversed-Out Logo

This is the ultimate test of a logo’s strength and versatility. A single-color option is simple and instantly readable. It prepares you for one-color printing for business cards, letterhead, and packaging. Even if your logo is colorful, it is a good idea to have a solid black and reversed-out white version.

 

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