The Reputation Gap™ Assessment

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Name* This field is required.
First Name
Last Name
2
Email* This field is required.
example@example.com
3
Phone Number* This field is required.
Please enter a valid phone number.
4
I agree to receive my Brand Clarity Scorecard results by email.* This field is required.
Yes
5
Messaging Score
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How clearly can you explain what your business does in one sentence?* This field is required.
0 - Not clear at all
1 - Somewhat unclear
2 - Mostly clear
3 - Very clear
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How clearly do you describe who your business helps?* This field is required.
0 - Not clear at all
1 - Somewhat unclear
2 - Mostly clear
3 - Very clear
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How clearly do you explain the main problem you solve?* This field is required.
0 - Not clear at all
1 - Somewhat unclear
2 - Mostly clear
3 - Very clear
9
How easy is it for a first-time listener to understand your core message?* This field is required.
0 - Very hard to understand
1 - Somewhat hard to understand
2 - Mostly easy to understand
3 - Very easy to understand
10
How consistent is your message across conversations, website, and social media?* This field is required.
0 - Not consistent
1 - Slightly consistent
2 - Mostly consistent
3 - Very consistent
11
Positioning Score
12
How clearly do you stand out from similar brands?* This field is required.
Not at all
Somewhat
Clearly
Very clearly
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How easy is it to say what makes your brand different?* This field is required.
Very hard
A little hard
Easy
Very easy
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How specific is your positioning?* This field is required.
Very broad
Somewhat broad
Specific
Very specific
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How memorable is your brand's positioning?* This field is required.
Not memorable
Somewhat memorable
Memorable
Very memorable
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How clearly does your positioning fit a defined audience?* This field is required.
Not clearly
Somewhat clearly
Clearly
Very clearly
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Audience Score
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How clearly do you know your ideal customer?* This field is required.
0 - Not clearly defined
1 - Somewhat defined
2 - Clearly defined
3 - Extremely clear
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How well do you understand your audience's main pain points?* This field is required.
0 - Not at all
1 - A little
2 - Fairly well
3 - Very well
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How clearly can you explain what your audience is trying to achieve?* This field is required.
0 - Not clearly
1 - Somewhat clearly
2 - Clearly
3 - Very clearly
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How well do you know what matters most when your audience chooses a brand like yours?* This field is required.
0 - Not well
1 - Slightly well
2 - Well
3 - Extremely well
22
How confident are you that your messaging reflects your audience's real needs and concerns?* This field is required.
0 - Not confident
1 - Slightly confident
2 - Confident
3 - Very confident
23
Offer Score
24
How clearly do you describe what your offer is?* This field is required.
Not clearly at all (0)
Somewhat unclear (1)
Mostly clear (2)
Very clear (3)
25
How clearly do you explain the main outcome a buyer can expect?* This field is required.
Not clearly at all (0)
Somewhat unclear (1)
Mostly clear (2)
Very clear (3)
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How clearly do you communicate the value of the offer?* This field is required.
Not clearly at all (0)
Somewhat unclear (1)
Mostly clear (2)
Very clear (3)
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How clearly do you state what is included in the offer?* This field is required.
Not clearly at all (0)
Somewhat unclear (1)
Mostly clear (2)
Very clear (3)
28
How clearly do you explain who the offer is for?* This field is required.
Not clearly at all (0)
Somewhat unclear (1)
Mostly clear (2)
Very clear (3)
29
Consistency Score
30
Do your Website and LinkedIn look like the same brand* This field is required.
0 - Not at all
1 - Slightly
2 - Mostly
3 - Completely
31
Does your Brand message stays consistent across key channels* This field is required.
0 - Not at all
1 - Slightly
2 - Mostly
3 - Completely
32
Does your Visual style feels recognisable wherever people see you?* This field is required.
0 - Not at all
1 - Slightly
2 - Mostly
3 - Completely
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Does your tone of voice sounds like one clear brand everywhere* This field is required.
0 - Not at all
1 - Slightly
2 - Mostly
3 - Completely
34
Would a new visitor understand who you are from any main touchpoint* This field is required.
0 - Not at all
1 - Slightly
2 - Mostly
3 - Completely
35
Overall score
36
My Products* This field is required.
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My Bag
1
My Bag
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$20
Quantity:1
Size:Small
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Great Product Name
$20
Quantity:1
Size:Small
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Great Product Name
$20
Quantity:1
Size:Small
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Great Product Name
$20
Quantity:1
Size:Small
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Brand Clarity Scorecard
A guided self‑assessment that evaluates how clearly your brand is landing across messaging, positioning and consistency, and provides tailored recommendations on what to fix first.
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