Thank you for your interest in hosting an Affiliate Activity at SXSW 2025!
SXSW and our venues request the information below to best assist everyone proposing to host an activity during the SXSW 2025 conferences and festivals. As SXSW oversees most hotel meeting rooms, conference spaces, venues and parks in the Downtown Austin area during SXSW, official event status or affiliate activity approval is needed in order to secure these preferred locations. By completing this form, you help SXSW assess the most appropriate status and level of official participation for your proposed activity.
SXSW staff will reach out regarding your inquiry within two (2) to three (3) business days after you submit a completed form. Incomplete forms may delay response time so please provide as much detail as possible. Responses may be delayed during peak request times in January and February. Please email events@sxsw.com with any questions or for more information regarding your proposed participation at SXSW 2025!
What is the difference between an Official Event and an Approved Affiliate Activity at SXSW?
An Official Event is any activity (examples include Opening Parties, Networking Events, International Houses, Exhibitions, Showcases, Screenings and more) that SXSW designates as an official part of the SXSW 2025 program and promoted as such to SXSW attendees or the general public. Official Events are the best way to create a presence at SXSW and often receive valuable benefits ranging from association with the SXSW brand to discounted registration packages, hotel booking services, direct promotion to SXSW attendees and more. Contact sales@sxsw.com if you're interested in becoming an Official SXSW Event.
An Approved Affiliate Activity (sometimes called an Affiliate Function) is an activity or event that SXSW approves as appropriate to take place during SXSW. Approved Activities are not designated as an official part of the SXSW program and are not promoted as part of the SXSW 2025 schedule of events. Examples of Affiliate Activities include private interview spaces, cocktail receptions, corporate promotions or parties during the SXSW event dates – especially within a function space at an official SXSW hotel or conference venue.
Each proposed Affiliate Activity is reviewed internally by SXSW to determine its eligibility to reserve preferred event or meeting spaces and whether it’s appropriate for approval.