SDR Benchmarking Survey 2025 Logo

  • Takes about 20–25 minutes, and yes, you can pause halfway and come back later.

    This survey is anonymous.
    We don’t publish names. We only ask for basic details to confirm a real person is filling it in, not to track or identify you.

    We’ve designed this report to give SDRs and sales leaders across India a real, unfiltered snapshot of what’s actually happening in the industry — salaries, quotas, mental health, tools, burnout, growth, and more.

    Answer every question honestly.

    This isn’t about impressing anyone. It’s about getting to the truth so you (and others like you) can make smarter decisions about your career, your team, or your next hire.
    We’re also asking founders and leaders from your company to fill this in. That helps us cross-verify key data points and make this the most reliable SDR benchmarking report ever published.

    This isn’t just a survey. It’s a mirror.
    The more honest you are, the clearer the reflection will be.

    Let’s build something the industry can’t ignore.

    Can’t fill in it right now? Block a 25-minute slot on your calendar for later, so you can do it distraction-free.


    For best experience, fill it on your desktop or laptop.


  • Section 1: Basic Info

    This helps us understand who you are, where you work, and your company’s context, so we can benchmark your responses meaningfully.

  • Section 1/12: Takes ~4 minutes to complete

  • Section 2 – Sales Motion & Structure

    Tell us about your day-to-day as an SDR—what kind of leads you work on, who you report to, and how your team is set up.

  • Section 2/12: Takes ~3 minutes to complete

  • Section 3 – Work Setup

    Tell us how you currently work - your shift, location, flexibility, and what kind of setup you use.

  • Section 3/12: Takes ~2 minutes to complete

  • Section 4 – Hiring & Onboarding

    We want to understand how SDRs are hired, trained, and how long it takes to ramp up at your company.

  • Section 4/12: Takes ~2 minutes to complete

  • Section 5 – Career Progression

    We want to understand where SDRs want to go next and how companies are supporting (or blocking) that path.

  • Section 5/12: Takes ~2 minutes to complete

  • Section 6 – Compensation

    This section helps us understand how SDRs are paid—fixed vs. variable, commissions, and how appraisals work.

  • Section 6/12: Takes ~2 minutes to complete

  • Section 7 – Quotas & Activity

    This helps us understand what SDRs are measured on—targets, outreach volume, and daily activity breakdowns.

  • Section 7/12: Takes ~3 minutes to complete
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  • Section 8: Pipeline & Performance

    This helps us understand how much pipeline SDRs generate, what deal sizes they see, and how much actually converts.

  • Section 8/12: Takes ~3 minutes to complete

  • Section 9 – Tech Stack & AI

    We want to know which tools SDRs use day-to-day—especially for outreach, data, and AI.

  • Section 9/12: Takes ~5 minutes to complete

  • Which types of tools do you (or your team) use regularly as part of your SDR work?

    (Select all that apply)

  • Which AI tools have you personally used for SDR work?

    (Select all that apply — grouped by use-case, with “or similar” to cover future tools too)

  • Section 10 – Mental Health, Burnout & Wellbeing

    We’re gathering honest data on how SDRs are doing—mentally, physically, and with work-life balance. Your answers help paint a real picture of life in this role.

  • Section 10/12: Takes ~4 minutes to complete

  • Section 11: DEI (Diversity, Equity & Inclusion) & Culture

    We take your privacy seriously. This form collects data to build a better, collective understanding — not to judge or share anything about individuals.

  • Section 11/12: Takes ~2 minutes to complete

  • Section 12: Final Reflections & Open Feedback

    Last stretch. These are optional, but we’d love to hear your honest thoughts.

  • Section 12/12: Takes ~2 minutes to complete
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