****PLEASE READ! VERY IMPORTANT INFORMATION REGARDING THE VENUE, THE BAR, AND EXPECTATIONS
15+ FAN DRAW REQUIREMENTS All artists are screened and booked based on quality and on how many people they can draw to the show, so it is extremely important that you can bring a following of at least 15+ people. If you cannot meet the draw requirements, please do not book a show.
We also ask that you do not book any local shows within 2 weeks prior & 2 weeks after your scheduled show with us. We really prefer that you only did local shows once a month or once every 6 weeks, and we explain why below in the “Special Tips and Tricks: How To Successfully Promote and Draw Fans To Your Show” section, but if you can honestly handle more than that draw-wise, good for you and go for it. Usually though, it is the best way to ensure that your following can make all shows and attach value and priority to your shows, because they are always a big deal and don’t happen too often but just often enough to be something you never want to miss. When achieved, it is truly the biggest win-win situation for everyone, most especially for the act who is performing.
THE EMERALD ROOM (Backroom of The Monocle)
Capacity: 50-100 depending on the Emerald Room Set Up
4510 Manchester Ave (Corner of Manchester and Taylor)
Saint Louis, MO 63110
Parking Lot Entrance on Taylor.
Load In Through Back Patio Entrance from Parking Lot
THE MONOCLE & EMERALD ROOM BACK LINE
The Monocle Bar System:
12 channels available
4 XLR cables
1 Yamaha Clarinova “Baby Grand”
2 TV’s for displaying Ads and Merchandise
Mono PA system with (2) 10” 2 way speakers and (1) 18” Subwoofer
3 RGB Color washes for “stage”
Additional Microphones, Monitors, and an Upgraded PA system available to rent
The Emerald Room System:
The Emerald Room Stage is roughly 8.5 ft deep, 16ft wide, and 12 ft tall.
18 Channels Available
1 Wireless Beta58
1 Wireless PG58
4 Wireless Shure PGA31 Headsets and Bodypacks
8 XLR Cables
1 ¼” Cable
1 Yamaha Clarinova “Upright Piano”
4 Boom Stands
2 Straight Stands
Stereo PA system with (2) 12” 2 way speakers and (1) 18” Subwoofer
2 Side fill monitors (single channel)
Full RBGW Stage lighting
Remote Triggered Fog Machine
Additional Microphones, Monitors, and an Upgraded PA system available to rent
AGE RULES FOR THE EMERALD ROOM: The Monocle Bar & The Emerald Room Venue are 21 and up. The venue allows underage performers and underage guests under one contingency. Underage guests will have to pay an additional $5 cover that goes directly to the bar & venue. All Shows are 21 and up unless discussed with management prior to the show. All IDs will be scanned at the front of the venue and black X’s will be placed on the hands of all band members and guests who are underage.
PERFORMANCE TIMES AT THE EMERALD ROOM: Shows start on time, so please promote doors for your show for 30 minutes to an hour prior to your scheduled start time. An hour is preferred as people are always late! Load In times vary depending on the show time booked. We typically run two shows a night on Fridays and Saturdays so starting late (and then ending late) isn't an option and isn't cool.
DRINK MINIMUM at THE EMERALD ROOM: While drink minimums are hard to enforce, we strive for a two drink minimum for guests coming to shows in the Emerald Room. Our Room Rentals are inexpensive for artists/production companies so that artists/production companies can make as much money as possible through ticket sales. We expect artists/production companies to encourage guests to drink as we make our money through bar sales. When promoting, please include the 2 drink minimum. Thank you!
SELLING MERCHANDISE, PHOTO/VIDEO, & TICKETS: You are welcome to sell merchandise at any of our venue. We ask that you use the piano top in the front bar room as a merchandise table unless it is being used, and in that case, we will provide you with a table. You can also have a videographer / photographer. Please note that Emerald Room has a designated space for videographers in the balcony. As far as tickets go, we provide online ticketing and a door person. The rest of the room fee will be taken directly out of the door. The rest goes to you!
CANCELLATION POLICY: All nights are subject to cancellation - it is a rare occurrence and basically never happens, but it can happen if unforeseen circumstances come up.
CONFIRMATION POLICY: You are not confirmed for a show unless you receive a clear and formal confirmation letter from the general manager & bookings coordinator, Laura Coppinger, stating that you are confirmed and your show submission has been received. So if you submit for a show booking and do not hear back, you are not confirmed for the show yet.
GUEST LIST POLICY: You are welcome to add names to a guest list but these names count towards the capacity of the room. You will still be responsible to pay the room fee whether you have guests come or not including comps.
SPECIAL TIPS & TRICKS: HOW TO SUCCESSFULLY PROMOTE & DRAW FANS TO YOUR SHOW
Show promotion is a great way to remind your fans that you are out there rocking the world! Some easy and effective ways to promote your show are the following:
* Don’t overbook shows! The ideal way to have a fanbase consistently attend your shows is to perform no more than once per month and ideally once every 6 weeks. Mostly the same fanbase will be attending these shows so you need to give them time to miss you and warm up to the next gig before they look forward to attending again. It’s a psychological process that you can take the reigns on with them. You can get your fans addicted to attending your show if it comes habitually every so often, but not too often. Alternatively if you have 3 gigs booked in one month, you’re not going to get the same reaction out of your fans. All of sudden they will no longer feel inspired or obligated to attend. They’ll attend at random because hey, you have plenty of gigs. This is bad for you and bad for the venues because there are so many nights where the act just didn’t get lucky and there really was no one there to see their show. Nobody wants this to happen, most especially the act who performed to no one. Lastly, there are many things an artists/musician/production company should do to further their career. Along with performing, They should also do other types of networking. Let’s not forget the photography, art design, social media efforts, etc. There are many things that need to be focused on so performing once a month or once every 6 weeks is more than enough already.
* Getting your closest friends to commit to coming to your show is what we call having a “Core 10”. If you have at least 10 people at the show, you will always be considered for prime time slots and favorable gigs. Ideally you could still draw more than that next time as you are hopefully growing your potential. But anything less than 10 will make it hard for us to give you prime time gigs. So having a core 10 who are committed to supporting you for every gig will really work to your advantage.
* Directly contacting your close friends via phone & text. Inform them of the show as soon as you find out about it, and then start plugging the show again 2 weeks prior to the show. You have to get people warmed up to coming and these timing tactics do work. So ideally tell them when the gig is 6+ weeks out. Then start grinding it in 2 weeks prior to the gig and for that entire 2 weeks, keep grinding away.
* Make a flyer for the event and describe the event in as creative and delightful way as possible. Really utilize the strategy that above anything, some good old creative ideas, charisma, and flair can really draw people into your world. You can make fans out of people who check you out if you take the time to really nurture everything you’re trying to be about. That includes the description of your music in the about section, the photos, the quality of the music, the level of interaction you have with your fans, and the amount of posting you commit to. This is where you create and communicate with your fans and it really can make a difference if you devote yourself to it and understand it’s true value.
* Promote the show to be an hour before it’s actually supposed to start. People are always late! You will not be disappointed if you do this. They will show up right on time this way!
* We make a facebook event with the online ticketing link, and then make you the host. You, then, take the lead on the facebook event. Invite all of your friends. If you are in a band, make sure each band member invites all of their friends to the event as well. Invite everyone to the event 2+ weeks prior to the show and watch the list of attendees grow.
* Mass emails are a great one. Email bomb your people and make it look nice. Fanbridge is a great tool for mass emails for musicians. Also: collect as many fan emails as possible and make an online widget for fan email collecting that can be easily accessed on all of your social media sites.
* Host and post as much interesting content as you can on as many forms of social media accounts as you can bare.Facebook, Instagram, Twitter, and Email seem to be the best right now. Do all of them if you can. Also if you don’t already have one, make a website. Weebly.com makes it super simple to build a website for free unless you choose to upgrade to their premium services. But for now you don’t need to pay for it and you’ll look more pro by having one, even if it’s simple and basic.
* Interact with your fans online. Get back to people that write you. These are the people out there that will support you for a liftetime if you shed them with even just a little attention. Realize the hidden & high value of fan interaction and interact with your fans as much as you can.
* Be responsible, honest, and kind. This one is self-explanatory and it is a way better approach to life than lying, manipulating, and gaslighting your way out of commitments.
* This is a big one for the bands and production companies: if each person in the band/company commits to drawing at least 5 close friends, then you have met the draw requirements collectively without getting overwhelmed! Don’t put the burden on just one band member – that’s not fair at all! You’re all in this together, right?
* If you’re a singer/songwriter who pays the rest of the band: if you do all of this right, you should still be able to get 10 solid people to your gigs. That is a good number and will get you booked in the long term because you are known to be reliable and to always try. So just remember that there’s no need to feel overwhelmed when it’s all up to you to draw people to the show.
* Book on your Birthday: there is no better way to rally your friends out than a birthday, a bachelorette party, or a going away party of course! This is a given but still it is something worth pointing out. Could be fun! ;)
* Don’t overbook your shows. Let’s keep the dream alive together by being responsible and following through, and most of all, being successful for ourselves. Drawing a large crowd to a show is a successful thing to do. It makes us feel good about ourselves to be able to do that – it is never something we are mad about. No one ever says, “Ah man, 35 people came, what the heck”. So do it for yourself. It is what everyone wants to be able to achieve, regardless of the particulars.
* Our promotion versus your promotion: We post the shows on all of the Monocle's main website calendar, weekly email blast, and social media. We try to promote every show, but our main job is to promote the bar and venue as a whole.
We are aware that this particular venue is not appropriate for everyone as there are many levels when it comes to a career in performance. However, there is still a heart and soul beating and living within this operation. We love music, performance art, theatre, etc. and we want you to enjoy your experience with us. In no way do we ever want you to feel anything negative in regards to your booking with us. When a great night happens because all goes as planned, we have packed houses and everyone is having a great time playing for lots of people. At the same time, crowds might stick around but maybe they will leave and not see you play – you cannot always predict what a crowd will do after they see their friend’s show. This is why we need you to follow through and draw people to the show. When everyone draws, everyone wins.
So we hope this all makes sense, we hope to hear from you, and thank you for considering!! <3