Did you just Google' how I can optimize my site for voice search better?' and came across this article? That's not a coincidence; it's destiny!
The head of Google's search ranking team, Amit Singhal, said, "The destiny of Google's search engine is to become that (Majel Robbenberry as the Star Trek computer) Star Trek computer, and that's what we are building" about google search's future. Although Google is a house name for voice search, it isn't the only one. There are a plethora of other voice search engines that work equally as pleasing. The idea of voice search first started with the smartphone, but gradually, smart speakers and smart voice assistants came into the fore.
Today, we see people taking to their phones to get things done; speak to their watches to track their pedograph, among other things. The enticing power of voice search is indisputable. It lets you multitask, it's faster, and it lets you do your task without using your hands. Over 40% of the US population uses voice search every day, and since the COVID-19 followed my social distancing, most people are switching to hands-free technology. 32% of the consumers prefer a hands-free technology which would limit the contamination or touching, says Gartner. Another study by Perficient shows that around 55% of users use voice search for their queries on their smartphones.
The voice search option is limited to smartphones alone. There are various search voice connected devices like Google Home, Amazon Echo, and 49% of the users; it's not an accessory but a necessity.
Voice search and its Evolution
Voice search is a dialogue system but an enhanced one with more advancement in technical support and reliability. After the iPhone launch in 2017, Google first used its database to bring speech-to-text to phones by creating the first voice search app. This invention can be credited as the first instance of speech-to-text hitting the market of financial devices. With the introduction of Siri in 2011 for iPhone users, a completely new market emerged for the voice search market. 2015 was seen as the landmark year for voice assistants with the inauguration of Siri, Alexa, and Cortana and the populace of Google. It was finally in 2016 Google launched its Google assistant for android phones. Google assistant joined the party a little late, but it was nevertheless a great success. In the present time, over 1 billion devices provide voice search assistance to their customers.
Why should voice search SEO matter to business owners?
Voice search options have a direct impact on businesses. With the rise in Google's mobile-first index, the digital landscape is constantly remodeling. The voice search option improves search engines' user expertise because it's faster, convenient, and shows a more accurate result. So if your website is optimized efficiently and you want to enhance voice search, the digital personal assistant will first suggest your name. Connect with Virohaa India to optimize your website with voice search capability.
Strategies to Optimize Voice Search
Here are the 5 best strategies to optimize your voice search.
Understand Customer Type and Device Behavior
Marketers need to dig into the details of customers and their behavior. It is crucial to know the real-time data and research customer insights to better understand people's voice search.
Pay more attention to Conversational Long-tail Keywords
Short-tail keyboards are becoming less relevant in the present times than the natural phases used in voice searches. For marketers and company owners, it is significant to pay more emphasis on long-tailed conversational keywords.
Create driving Content
Creating more rich and compelling content will keep your users engaged. Following these strategies will help you to appeal to the ranking algorithm of Google ultimately.
· Put a headline in a question form for your website
· Add a concise and thoughtful answer to the question asked.
· Finally, add more details related to the topic to the rest of the page.
Boost your SEO by using Schemes Markup
Familiarize yourself with schema markup. It is code placed on websites that helps the search engine present more informative results to the users.
Make FAQ pages and focus on Action Queries
Voice Search engines mostly begin their search with a 'who,' 'why,' 'where," 'how,' 'when' asked for a question. Creating a FAQ page that begins with the adverbs mentions above will fulfill the immediate need for answers. Finally, make sure your website is both mobile-friendly, secure, fast, and local through the best SEO Service in Asansol.
In conclusion, one can say that technology is continually evolving, and so your game should upgrade too! The best tricks and tips on optimizing your voice search will require you to move and evolve with the constantly changing digital landscape.
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