Bushbucks™ is a coalition loyalty rewards programme developed by What The Gravel, targeting independent rural accommodation providers (campsites, guesthouses, eco-lodges, farm stays, boutique B&Bs) in Southern Africa.
It operates as a closed-loop, direct-booking Rewards Program that eliminates OTA commissions (typically 15–25%) and fosters repeat visitation through points-based rewards.
Guest Side (Gravel Club Membership):
Annual fees: Adventurer (R800), Trailblazer (R1,200), Wilderness Master (R2,200).
Earn Bushbucks™ points on direct stays; redeem for 10–30% discounts on future direct bookings (tier-aligned).
Additional perks: Faster point accumulation, longer expiration (12–24 months), referral bonuses, expanded trails access, and priority notifications for committed members.
Current Status:
Phase 1 rollout is limited to 80 partners in Western Cape, Northern Cape, North West, and Limpopo provinces. Emphasises analogue simplicity (QR codes, POS stands), trust-based community, and sustainable rural tourism—positioning it as a modest, human-centred alternative to big travel platforms.
If you want to learn more on how BushBucks will work for your business, please take 10 minutes to complete our Market Research Survey.
We will give you a 3 month FREE Bronze Membership just for helping us develop something awesome!