The use of the Mid Michigan College logo and brand are managed by the Strategic Communications department and student organization leaders and advisors are strongly encouraged to collaborate with Strategic Communications as outlined below.
Strategic Communications is happy to assist student organizations in select situations, but does not typically promote events planned by student organizations. If an event is focused on involving community members, Strategic Communications should be involved. It is important to collaborate on these efforts to ensure that brand standards and accessibility requirements are met. In addition, we can help reach target audiences in impactful ways.
The following guidelines are in place to protect the College’s brand standards.
- All materials, artwork, designs, etc. must be approved by the Director of Student Life prior to being posted, ordered, or disseminated. Materials must include the student organization name and contact information.
- Flyers promoting meetings or events should include all pertinent details including the who, what, where, and when of the event, a short description, contact information, and any related costs to students who may want to participate.
- The media should ONLY be contacted by Strategic Communications. If leaders or advisors have a story to share or an event to promote, they must coordinate media outreach through Strategic Communications.
- Print materials (flyers, business cards, posters, handouts, etc.) created by student organizations should NOT include the Mid Michigan College logo or pieces of the logo without approval from Strategic Communications.
- Any art designed by student organizations for items being ordered should be reviewed by Strategic Communications prior to the order being placed.
- Requests for Strategic Communications services should be coordinated with the Director of Student Life and submitted via email to stratcomm@midmich.edu or via a Marketing & Communications Help Desk Ticket.
- Event-related requests should include all pertinent details and be submitted 6-8 weeks in advance of the event date.
Social Media
Mid Michigan College understands the popularity and usefulness of social media accounts in promotion and communication. All College-related, including accounts created by student organizations, social media accounts and online profiles are managed by Strategic Communications. Below are a few quick guidelines, refer to the College’s Online Presence Policy for full standards and requirements.
- Social media accounts, profiles, or website URLs may NOT be created or purchased without prior approval and consultation from Strategic Communications.
- Student organization leaders and/or advisors would be provided with moderator-level access after Strategic Communications completes account activation.
- Account moderators are responsible for keeping accounts active, monitoring, and maintaining accurate information on accounts.
- Inappropriate content or actions taken by moderators related to account management may be grounds for account termination.
- The full policy includes many important aspects of account management, including accessibility requirements, account best practices, and annual audit evaluation criteria.
Student organization advisors, leaders, and members must remember that they are serving as representatives of Mid Michigan College and are interacting in the public eye.
- Before participating in any online community, understand that your content cannot be retracted.
- Do not post any information, photos, or other types of content that could be detrimental to your personal reputation, your family’s reputation, your friends’ reputation, or Mid Michigan College’s reputation.
- Social media accounts, online profiles, and college-related websites are monitored regularly. Disciplinary actions or dismissal could occur if the policy is violated.
Website
The College’s website is managed by Strategic Communications. Any questions regarding website structure, edits, or additions should be directed to the Strategic Communications team through the Director of Student Life.
- All student organizations are listed on the website with contact information for a student organization leader and the advisor.
- Any website creation or purchase of URLs outside of the Mid Michigan College website MUST be approved by Strategic Communications and the Director of Student Life prior to action being taken. The College reserves the right to deny any requests which are in conflict with College policies or interests.
Signage & Bulletin Boards
Mid Michigan College’s Signage, Displays, & Installations Policy is managed by the Strategic Communications and Facilities departments. The standards and requirements in this policy apply to student organizations at Mid and are in effect to protect campus facilities and maintain the experience of all those who visit campus.
Student organizations are permitted to post promotional materials that have been pre-approved by the Director of Student Life and, in certain cases, also approved by Strategic Communications.
- For full standards and requirements, refer to the College’s Signage, Displays, & Installations Policy.
- Materials may be posted to open bulletin boards only, not boards that are reserved by specific departments.
- If a posting is connected to a specific date, the materials should be removed within three business days after the date/event has concluded.
- Materials should not be smaller than 8.5” x 5.5” or larger than 11”x17”.
- Materials should not be posted over or on top of other materials.
- Materials should fit completely on the bulletin board and not be hanging off the sides, top, or bottom.
- Materials may be denied posting or removed after posting if policy standards and requirements are not followed.
Informational On-Campus Outreach
Sharing information with others is an important function of student organizations. Efforts like informational booths or tables are a key part of this strategy for student organizations.
Tables or similar efforts must abide by facilities use guidelines for student organizations, as well as the Signage, Displays, and Installations Policy mentioned above.
Tables must be requested through the Director of Student Life. All tables and materials that will be used as part of the informational booth must be approved by the Director of Student Life.