Why does HSD have a licensing program?
- All school and District logos, names and initials are the property of the Harrisburg School District. HSD paid for the design of each school and District logo. Logos, which have been trademarked with the South Dakota Secretary of State’s office help protect the District and its schools from people who may use them in an inappropriate or inconsistent manner.
- Other parties, therefore, may not use HSD logos, school names, and initials without prior approval.
- School-related groups must have all logo projects approved before contacting a vendor.
- Vendors are required to apply with the school district using the this form and complete regardless of who it is sold to unless it is exempt. Random compliance checks will be made.
- HSD does not permit any school group or outside entity to use unlicensed vendors to produce merchandise using the marks of Harrisburg School District.
- Vendors or Individuals who produce merchandise without a valid agreement with the District will be prohibited from participation in the licensing program. The District may pursue legal action against vendors who do not follow these guidelines.
What must be licensed?
- Anything with a HSD District logo or name (Tigers logos and the names “Harrisburg School District” and “Harrisburg Tigers”) that is sold or given to another party, such as team gifts, apparel (t-shirts, caps, etc.) water bottles, bleacher chairs, blankets, etc.
Do I have to have every design approved?
- If the logo-use guidelines are followed, there should be no need to have logos approved on an individual basis. Please refer to the guidelines. If you are unsure, contact JoAnne.VerMulm@k12.sd.us.
I am a coach/advisor. Do I need to follow an agreement?
- It is important that everyone knows the proper use of our name and logo to ensure consistency and brand identity throughout the District, community, and state.
All District-associated entities must complete this form, it is valid for five years or until new leadership takes place.
- As the leader in your organization, it is important that you understand proper use of our logo in all communications and/or promotional items you may generate.
- Examples of items requiring such an agreement include:
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- anything sold to the District or a school for its OWN USE such as authorized physical education, music, or athletic team warm up gear/uniforms worn during game/event time, official cheerleader jackets/uniforms, official coaching apparel worn at games/events;
- anything sold or given TO OTHERS - employee work shirts, district or school logos on websites or social media, school letterhead/brochures, signs, office supplies, student planners, awards, plaques or trophies, t-shirts for a camp fundraiser.
What is exempted?
Exempted items include consumables such as graduation cakes, plates, napkins, balloons or graduation announcements, and parent-to-vendor purchases of class rings, letterman jackets, etc.
Anyone who violates the policy may have their agreement terminated by the Harrisburg School District. This includes staff who order merchandise without using an approved vendor or artwork.