2027 Horses For Mental Health Campaign Program Partner Application

2027 Horses For Mental Health Campaign Program Partner Application

May 1 - 31, 2027 | Mental Health Awareness Month
Be Part of Something Bigger

Every May, Horses for Mental Health brings together organizations that incorporate horses in mental health and personal growth services for a shared awareness and fundraising campaign that strengthens community connections and inspires support for this important work.

We believe a rising tide lifts all ships. By coming together, sharing our stories, and supporting one another, we can create greater awareness and opportunities for the entire sector than any one organization could alone.

The HMH Campaign is about more than fundraising. It's an opportunity to grow together, learn new ways to engage our communities, and be part of a movement that elevates the role of horses in mental health and wellbeing.

Produced by Horses for Mental Health, a 501(c)(3) nonprofit, the campaign is made possible through the generous support of our Founding Sponsor, Zoetis Equine, along with other sponsors, donors, and a collaborative network of Industry Partners. Together, we provide the campaign platform, professional resources, training, and national awareness efforts to elevate and uplift participating programs.
What You'll Gain as a Program Partner
- Grow your community connections. Discover practical ways to engage supporters, volunteers, businesses, and community leaders.
- Build awareness and visibility. Share your mission through professional campaign materials, storytelling resources, and collective media and social campaigns reaching millions.
- Raise funds for your program. Receive a dedicated fundraising page, with 100% of donations designated for your organization going to your program, less applicable third-party payment processing fees.
- You're not on your own. Access practical training, ongoing guidance, fundraising tips, and shared ideas from fellow Program Partners.
- Be part of a collective movement. Help amplify awareness and support for the entire sector through a united campaign.
Application Timeline

Application Deadline: January 31, 2027

Acceptance Notifications: By February 15, 2027

Annual Program Partner Acceptance Fee: $250, payable upon acceptance.

Participation is limited. Applications are reviewed based on program qualifications, alignment with HMH's mission, and readiness to actively engage in the campaign.
Before You Begin

We welcome applications from organizations that meet the following qualifications:

1. Organization Status

Your organization must be one of the following:
- A U.S. nonprofit with 501(c)(3) status
- A registered charity in your country outside the U.S.
- A U.S. for-profit program with an approved fiscal sponsorship agreement with HMH (For-profit organizations in the U.S. must complete the HMH fiscal sponsorship approval process before applying.)
2. Established Services

Your organization must have been actively providing mental health or personal growth services incorporating horses for at least two years.

3. Professional Qualifications

Your organization must have appropriately qualified professionals in all three areas:
- Human Services: A current professional license, certification, or recognized credential in the scope of human services provided (such as mental health, coaching, education, or organizational development). Professionals must be qualified to provide these services independently of the involvement of horses, within their professional scope of practice.
- Equine Care and Support: Appropriate qualifications and experience in horse care, behavior, handling, and welfare.
- Equine-Assisted Services (EAS): Relevant training and certification in providing equine-assisted services for mental health or personal growth.
Your website should clearly describe your services and professional qualifications using appropriate terminology.

4. Horse Welfare and Safety

Your organization must demonstrate a commitment to the physical, behavioral, and emotional wellbeing of horses, along with safe and ethical practices for both horses and participants.
Documents to Have Ready

Please have the following available to upload with your application:
1. Proof of nonprofit or registered charity status, if applicable
2. Current equine-assisted services certification for your organization or a team member
3. Current professional license or credential for a team member qualified to provide the human services scope (i.e. mental health, coaching, education, organizational development)
4. Signed veterinarian's letter, dated within the past 12 months, confirming appropriate horse care and welfare. See request letter and template
Estimated application time: Approximately 20–30 minutes once your documents are ready.

You may save your progress and return to complete the application later.
Campaign Commitments

Joining the HMH Campaign means being part of a shared effort to uplift one another, engage our communities, and raise awareness together.

The commitments below outline how each Program Partner contributes to our collective impact. We provide resources, guidance, and support to help you take meaningful action throughout the campaign.
As a Program Partner, our organization agrees to (all boxes must be checked before applying):
Section 1: Organization Information
Organization Name
Year Founded
Organization's Location

Street Address

Street Address Line 2

CityState / Province

Postal / Zip CodeCountry
Organization’s website URL
Has your organization participated as a program partner in previous HMH campaigns?
Primary Contact Information
Contact Person Name

First NameLast Name
Position/Role
Contact Person Email
example@example.com
Phone Number

Country CodeArea CodePhone Number
1. What is your organization's status?

Other
2. Does your organization incorporate horses for mental health or personal growth services?
3. What is your organization's mission statement?
4. Briefly describe your equine-assisted services: who you serve and the types of programs you offer (e.g., psychotherapy for veterans, addictions counseling, social-emotional learning for students, etc.).
5. Approximately how many individuals does your organization serve annually?
Section 2: Professional Qualifications

We ask about your team’s training and qualifications to confirm that services are led by skilled, licensed, and certified professionals within their scope of practice.
1. Human Services Qualifications: What professional licenses, certifications, or recognized credentials do your team members hold in the human services your organization provides? Professionals must be qualified to provide these services independently of the involvement of horses, within their professional scope of practice. Please list names with their qualifications. For larger organizations, just identify a few.
Examples include mental health, coaching, education, and organizational development.
2. Equine Care and Support Qualifications: Briefly describe the qualifications and experience of the team members responsible for horse care, behavior, handling, and welfare.
3. Equine-Assisted Services (EAS) Training and Certification: What training or certification programs have your team members completed specific to incorporating horses in mental health or personal growth services? (check all that apply)

Other
Section 3: Equine and Facility Care

This helps us to evaluate horses are cared for ethically, safely, and in ways that support both their well-being and the work they do.
1. How many horses are in your organization's care?
Review the Five Domains Model of Animal Welfare guidelines.
2. Does your organization meet the following standards of horse care as outlined by the Five Domains Model of Animal Welfare? Please check all that apply.
3. What processes do you have in place to create and sustain a physically and emotionally safe space for horses and clients alike?
Veterinary Information

This helps us ensure that every Program Partner’s horses are under appropriate veterinary oversight and cared for to the highest standards.
1. Primary Veterinarian's Name
2. Veterinary Clinic Name
3. Veterinary Clinic Website
4. Clinic Address
5. Veterinarian Phone Number
Please enter a valid phone number.Format: (000) 000-0000.
6. Veterinarian Email
example@example.com
Section 4: Organization & Community Profile

Help us get to know your organization and how you currently connect with your community. This information helps us understand the diversity of our Program Partners and identify opportunities to better support you.
1. What is your organization's approximate annual operating budget?
2. Tell us about your organization's team. How many do you have of the following?
3. How does your organization currently connect with and engage its community? (Select all that apply)

Other
4. Which social media platforms does your organization currently use? (Select all that apply)

Other
5. Please provide links to your organization's social media accounts.
6. Approximately how many people follow your organization across your social media platforms?
7. Does your organization maintain an email list for communicating with supporters?

Other
8. Approximately how many contacts are on your email list? (Mark 0 if you do not have an email list)
Section 5: Campaign Participation & Readiness

The HMH Campaign is a peer-to-peer awareness and fundraising campaign that helps programs mobilize advocates, expand their community connections, and inspire support for their work. We'd love to learn what inspires you to participate, how you envision engaging your community, and what support would help you along the way. You don't need to have everything figured out!
1. What inspires your organization to participate in the HMH Campaign, and what do you hope to gain from and contribute to this shared effort?
2. Which of the following activities would your organization be interested in participating in during the campaign? (Select all that apply)

Other
3. What support would be most helpful as your organization prepares for and participates in the campaign? (Select all that apply)

Other
4. How would funds raised through the HMH Campaign support your organization's program or services?
5. How did you hear about the Horses for Mental Health Campaign? (Check all that apply)

Other
Section 6: Required Documents & Final Submission

You're almost finished! Please upload the following documents to complete your application.
1. Proof of Nonprofit or Charitable Status. Upload your organization's official nonprofit determination letter or equivalent charitable registration documentation. (Not required for U.S. for-profit organizations with an approved HMH fiscal sponsorship agreement.)

If any problems uploading, you can email it to info@horsesformentalhealth.org.
Cancelof
2. Equine-Assisted Services Certification. Upload documentation of current equine-assisted services certification held by your organization or a team member.

If any problems uploading, you can email it to info@horsesformentalhealth.org.
Cancelof
3. Professional Human Services Credential. Upload a current professional license, certification, or recognized credential for at least one team member providing the human services offered by your organization (e.g. mental health, education, coaching).

If any problems uploading, you can email it to info@horsesformentalhealth.org.
Cancelof
4. Veterinarian Verification Letter. Upload a signed letter from your veterinarian, dated within the past 12 months, confirming that the horses involved in your services receive appropriate care and that their health and welfare needs are being met. (See letter template link in introductory section - Documents to Have Ready)

If any problems uploading, you can email it to info@horsesformentalhealth.org.
Cancelof
Additional comments or questions?
Thank you!
Should be Empty:

2027 Horses For Mental Health Campaign Program Partner Application

Section 1: Organization Information

Primary Contact Information

Section 2: Professional Qualifications

Section 3: Equine and Facility Care

Veterinary Information

Section 4: Organization & Community Profile

Section 5: Campaign Participation & Readiness

Section 6: Required Documents & Final Submission

Thank you!