The Petaluma Downtown Association is pleased to present the 23rd Annual Art & Garden Festival.
The Festival will be held Sunday, July 12, 2026, from 11am - 5pm.
The Art & Garden Festival will take place on Kentucky St, 4th St, B St, and A St parking lot.
All proceeds benefit the Petaluma Downtown Association, a nonprofit organization.
________________________________________________________________
NOTE: This application is for Exhibitor Spaces only.
Food / Beverage — Food vendors / food trucks cooking onsite or selling hot food complete the Food Vendor Application.
- Pre-packaged food items (cookies, beef jerky, etc) — Complete the application below.
Sponsorship — Complete the Sponsorship Application.
Commercial Business — Review the below categories. If none are applicable, complete the Sponsorship Application.
________________________________________________________________
RULES & REGULATIONS
Entry Categories / Fees —
- Nonprofit Exhibitor (local) — $110 per space
- Handmade Craft Exhibitor (items made by exhibitor) — $225 per space
- Wholesale / Imported Exhibitor (items not made by exhibitor) — $275 per space
- Small Commercial Business / Service (5 or less employees, not part of a large organization) — $385 per space
- Individual / Group representing a Large Corporation, MLM, Franchise (Individual selling goods / services of a franchise or large commercial business (ex: CutCo, MaryKay)) — $550 per space
- Corporate Display Sponsor - Large Commercial businesses with 6 or more employees that do not fall within one of the above categories, 12'x12’ High Traffic Corner Booth Space, Listed in Festival Program, Logo on Website - $1500
More Sponsorship opportunities here (click here).
- Active PDA Members — 15% discount
- Local Business Discount (Petaluma address) — 5% discount
Space Location — Spaces are assigned by first come first served. Priority will be given to returning exhibitors who apply before June 19.
Space Sizes (approx) — · 4th St, B St, Kentucky St - 12'Dx12'W · A St Parking Lot - 20'Dx10'W
Booth Space Assignments / Availability — Booth spaces are allocated at the discretion of event management. Multiple booth spaces are not guarenteed, and granted based on various criteria including availability, overall demand, how many spaces event management have allocated, fire department restrictions.
Timelines —
- Reservation deadline is June 22, 2026. Spaces will be sold on a “first-come, first-serve” basis. Unclaimed spaces, if any, will be resold at 9:30am on the event day. Subleasing is not permitted.
- Confirmation and space number notifications will be sent out early July 2026. Included will be setup instructions, a detailed map, and further information.
- Cancelations must be received in writing to prevent being added to the noshow list. Booth fees are nonrefundable. The Festival will be held rain or shine. No refunds will be given.
Setup — 7am - 9:30am. All vehicles must be cleared from the event area by 10:30am. No vehicles are allowed to enter the festival area between 9:30am - 5:30pm. Exhibitors must remain within the boundaries of their booths - no merchandise or boxes may be placed on sidewalks or against buildings.
Breakdown — Exhibitor spaces may not be broken down until 5pm. Vehicles may not enter the festival area until 5:30pm or until the festival crowd has dispersed. Vehicles may not enter the festival area without a “loading pass” [provided by event staff once you are packed up]. No exceptions. Please do not drive the wrong way on one-way streets. Exhibitors must clean up prior to leaving and place all trash in receptacles that are provided. No unwanted items may be left. Please cooperate with the event staff who are directing traffic.
Parking — Free parking is available on nearby streets and parking garages. No exhibitor specific parking is available.
Popup Shade Structures — Shade structures or popup tents must fit within the allotted space as notated on the map and as marked on the streets. The wind at this event can occasionally be quite strong, especially in the afternoon. All shade structures or popup tents are required to be properly secured and weighted.
Tables / Chairs — Spaces must be furnished by exhibitors. Placing merchandise on the ground in lieu of tables or display cabinets is unacceptable.
Electricity / Water — Plug in electricity is available only in select locations on Kentucky & Fourth Streets and must be requested / approved. Generators only allowed with approval ~ quiet generators only and must have cord ramps / all cords appropriately taped down. Water availability is limited.
Festival Flavor — All participants should have products compatible with the festival’s flavor of a Petaluma Wine Country event. We seek to provide unique & quality local products. Some exceptions may be made for unique non-local products. Mass-produced products may be considered for garden-related exhibitors.
Event Jurying —
- Exhibitors and Artists will be juried for appropriateness to the Festival’s local flavor. Jurying will be performed by the Petaluma Downtown Association and ratified by the Festival Chairperson.
- Downtown Merchants will not be juried, however, they will be reviewed for suitability of the Festival’s flavor.
Resale Permit — The State Board of Equalization requires and enforces that all companies, organizations, and individuals making sales have a current and valid California resale permit. No one will be assigned a space at the Festival without providing a valid resale permit number. [Nonprofit organizations that are not selling are exempt.] To obtain a seller’s permit, visit: cdtfa.ca.gov/formspubs/pub111 or call 800.400.7115.
License Fees — City, County, or State license fees are the responsibility of the exhibitor.
Insurance — No insurance of any kind is provided to festival participants. All festival participants are strongly encouraged to carry insurance.
Indemnification — The Petaluma Downtown Association, its directors, employees, volunteers, the Petaluma Downtown Art & Garden Committee and Promoter, the City of Petaluma, and the County of Sonoma assume no risk; and by the participation in this event and by signing this application, the participant expressly releases them from any and all liability for any theft, injury or damage to merchandise, or loss to any person or goods which may arise from the occupation of space by the participant.
Conduct — It is imperative that all vendors respect and listen to staff and volunteers. There is a zero-tolerance policy for those that are acting unsafe, or not following directions. Arguing, harassing, or causing conflict with event staff, other vendors, or the public may result in removal from the event &/or exemption from participating in future events.
Noise — Loud music / amplified voice equipment are not permitted.
Smoking — Smoking is prohibited in vendor booths, within the event, and within 20’ of any business entrance.
ALL POLICIES ARE SUBJECT TO CHANGE AT THE DISCRETION OF THE PETALUMA DOWNTOWN ASSOCIATION / PETALUMA ART & GARDEN FESTIVAL. EVENT MANAGEMENT RESERVES THE RIGHT TO EXERCISE ITS SOLE DISCRETION IN THE ACCEPTANCE OR REFUSAL OF EXHIBITOR APPLICATIONS, NUMBER OF BOOTH SPACES, PLACEMENT OF VENDORS.