2024 Wintrust Magnificent Mile Lights Festival – Sponsor Activation Form

  • The Wintrust Magnificent Mile Lights Festival – Sponsor Activation

    Thank you so very much for your support of The 2024 Wintrust Magnificent Mile Lights Festival! Everything you need to share to activate your sponsorship of this year's festival is included in this packet. Below please find a list of items we would like to have in order to successfully execute and maximize your visibility.

  • Contact Information

  • Level of Sponsorship

  • Brand Guidelines

    Please upload your current Brand Guidelines as a PDF, or supply a link for download. Please ensure your Brand Guidelines indicate preferred company colors and their corresponding HEX or CMYK color codes.  If you’d like to also discuss Brand Guidelines with our production team directly, please email Ellen Farrar at efarrar@themagnificentmile.com.
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  • Logos

    Please upload your current logo(s) in a vector, eps and jpg format (color and black & white, stacked and horizontal) so we can easily use in all applications, i.e., digital brochure, event signage, street pole banners, web, e-newsletter, etc.
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  • Social Media Preferences

    The Magnificent Mile will promote The Magnificent Mile Lights Festival on the following social media platforms: Instagram, Twitter, Facebook, TikTok and LinkedIn. When promoting your company/organization, please rank your platform preferences below (e.g. if your company is most active on Twitter, please rank it as #1.) Ranking will help us to determine your custom social media promotion plan.
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  • 2024 Promotional Priorities

    Please share your promotional priorities you would like to see delivered to consumer and/or Mag Mile member audiences as part of your Lights Festival sponsorship activation. We would appreciate any and all information you can share to help us integrate this important messaging into our event promotional efforts. Copy to be shared can be entered below in addition to field to upload any visuals for our team's review.
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  • Taglines and Copy

  • Website (themagnificentmile.com) and Newsletter Feature

    We provide an opportunity for possible website or newsletter features, including any relevant services or promotional offers for consumers, on our Lights Festival event webpage(s) on TheMagnificentMile.com and via our consumer, member and volunteer newsletters. Please list below a sufficient amount of copy that features all of your pertinent messages and/or special offers that will help us craft this content.

  • Photos

    Please upload approved company/organizational press photos for our use in promotion of social media, newsletters and on the Lights Festival website pages. Photos should be high-res quality, and should be sized at approximately 1 MB
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  • Public Relations Spokesperson

    Please list below the contact information and title for a spokesperson from your company/organization who is pre-approved to be quoted in print or conduct live or pre-taped broadcast interviews for The Wintrust Magnificent Mile Lights Festival initiatives if the opportunity arises.

  • Press Release Boilerplate

    We provide an opportunity for possible website or newsletter features, including any relevant services or promotional offers for consumers, on our Lights Festival event webpage(s) on TheMagnificentMile.com and via our consumer, member and volunteer newsletters. Please list below a sufficient amount of copy that features all of your pertinent messages and/or special offers that will help us craft this content.

  • Future Operational Considerations

    Starting in August, we will seek information regarding parade elements and Lights Festival Lane activations. Please see insurance requirements for all event sponsors, and please use the links below to submit all pavilion/booth requirements as well as parade element information, including talking points for the local and national broadcast. These items will be due between August 30th and October 15th, 2024. Please note that the forms below will also be sent to you individually in advance of desired due dates.

  • INSURANCE REQUIREMENTS FOR ALL EVENT SPONSORS

    LINK: 2024 Insurance Requirements for all event sponsors

     

    PARADE SPONSORS: Please complete Parade Element Intake Form by Friday, September 16, 2024

    Please provide us with more detailed information about your parade vehicle or element and vehicle contact information by filling out the form below.

    LINK: Parade Element Intake Form

    Please fill this form out for every parade vehicle or element you are bringing to the parade.

     

    PARADE SPONSORS: Please complete Talking Points for Vehicles/Television Broadcast (ABC Inc./WLS-TV) by October 4, 2024

    Two-three concise copy points per each parade vehicle will be presented to ABC Inc./WLS-TV, who will make best efforts to deliver as vehicles pass through the broadcast area.

    LINK: Talking Points/Television Script Information

    Please fill this form out for every parade vehicle you are bringing to the parade.

     

    LIGHTS FESTIVAL LANE SPONSORS: Please complete the Pavillion/Booth Equipment Checklist as soon as possible and no later than September 16, 2024

    Please provide us with the desired sizes and equipment required for your Lights Festival Lane pavillion/booth. 

    LINK: Booth Equipment Checklist

      

    PARADE SPONSORS: Please complete Parade Participant Agreement of Release by November 4, 2024

    An Agreement of Release for parade participants is included for your review and execution.

    LINK: Agreement of Release Form

     

    PARADE SPONSORS: Parade Participation Forms must be completed and in the hand of the driver of your parade element on Saturday, November 23, 2024

    Please provide us with information regarding your parade vehicle's owner by filling out the Parade Participation Form (link to document is below). Please have the completed form ready on-site the day of the event as it will be collected by the Chicago Police Department prior to step-off at the parade.

    It is critical that you also bring this Parade Participation Form with you to the event - Chicago Police requires all parade vehicle drivers to provide a current drivers license and vehicle insurance upon arrival at staging check-in. These documents must remain on the vehicle driver at all times throughout the duration of the parade or the vehicle will not be allowed to travel down the parade route.

    LINK: Parade Participant Form

     

     

     

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